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UPDATE: Crucial Interactive to Exclusively Represent BlogHer Inc. in Canada

TORONTO, ONTARIO--(Marketwired - Sep 5, 2013) - Crucial Interactive (www.crucialinteractive.com) is expanding its portfolio by securing exclusive Canadian representation for the BlogHer Publishing Network.

"We are extremely excited to work with BlogHer," says Damian Cristiani, CEO of Crucial Interactive. "They've opened up a large audience that is second to none, have a track record of achieving success and will be a terrific asset for our clients in delivering fantastic results."

This strategic 2-year partnership complements Crucial's current portfolio with a significant and affluent demographic of females. Founded in 2005, BlogHer is a media company created in partnership with leaders across blogs and social media. With millions of monthly uniques, 35% of which have a household income (HHI) of $100K+, BlogHer attracts valuable discussions led by women online. A curated selection of authentic voices, BlogHer's team works hard to deliver the best and brightest conversations, writers and speakers.

"This is a fabulous opportunity to address our clients' demands for extended visibility within the female demographic. BlogHer attracts over 2.2MM uniques per month in Canada," said Petar Bozinovski, President of Crucial Interactive. "We're now able to expand and accelerate our digital offerings to advertisers looking to reach females, by delivering custom integrations and lead discussions within this highly influential audience. This is an extremely important feature as women are responsible for more than 80% of household purchases.

Engaged and influential, today's women visit BlogHer to seek and share advice, opinions and recommendations on a variety of topics from food, family and fashion to health, career and technology. As a quality women's community and research hub, BlogHer's custom content programs celebrate women as well as brands in one of the Internet's largest organically grown communities. Crucial's media partnership extends brand reach across mobile and tablet platforms that allows clients to maximize their engagement with customers.

"Crucial's established relationships across the Canadian market allows BlogHer the opportunity to forge stronger relationships between our audience there and the brands trying to engage with them", said Lisa Stone, Co-founder and CEO, BlogHer Inc. "We're confident that Crucial's expertise packaging for their market will help us reach a diverse range of demographics and a new set of customers."

About Crucial Interactive

Crucial Interactive is a premium digital media company founded in Toronto, Ontario in 2007. Our company specializes in helping brands focus on engaging consumers online. Our clients leverage Crucial's ability to deliver digital engagement by taking advantage of our roster of exclusive web properties, custom integrations and creative services.

Crucial exclusively represents premium and established web properties reaching over 19 MM unique users in Canada monthly, on desktop and mobile, across 9 content verticals. Crucial's strong publisher relationships provide our clients with flexibility and innovative turnkey solutions. Crucial Interactive is a Rebellion Media company.

For more information about Crucial Interactive visit www.crucialinteractive.com.

About BlogHer:

BlogHer (www.blogher.com) is the leading cross-platform media network created by, for and with women in social media. BlogHer delivers quality advocacy at scale for brands seeking to engage in authentic and persuasive dialogue with moderated communities led by more than 7,000 leading influencers who reach an audience of 92 million across premium blogs, Pinterest™, Facebook®, Twitter™ and social media, including 55 million blog readers alone (Source: Nielsen Site Census, May, 2013). Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice, recommendations and research on women in social media across interest areas as well as on BlogHer.com. The Company also hosts the world's largest conferences for women in social media.