Crumbl Cookies to open its first Greater Lansing location in Delta Township
DELTA TWP. — Crumbl Cookies, a Utah-based franchise known for its weekly rotating menu of cookie flavors served in bright pink boxes, is expected to open its first location in the Greater Lansing area this summer.
The location, at 501 N. Marketplace Blvd., will open in "late summer," according to a news release from Martin Commercial Properties.
The East Lansing-based real estate company represented Andrew Lord, the new location's franchise owner, in finding the space, said Samantha Le, marketing and communications manager for Martin Commercial Properties.
The bakery, which offers cookies and ice cream, will occupy a 1,400-square-foot storefront in a plaza near Walmart.
Lord, an East Lansing resident and a member of the franchise team opening the store, said Delta Township is the right place for Crumbl Cookies' first Lansing bakery.
"We think the location that we've selected is going to be a good, attractive point that can reach a lot of customers, regardless of where they live," Lord said Monday morning.
Bakery will offer rotating cookie menu
Lord, 33, who grew up near Canton Township, relocated to East Lansing with his family from Utah a few months ago.
Opening a Crumbl Cookies in Delta Township offers an opportunity to bring the franchise to Greater Lansing, he said, but it's also a chance to come back to Michigan.
"It represented an opportunity for us to kind of get back to our roots," Lord said. "Whenever we'd come to visit the area to take a look at it, not just for business, but also just for personal reasons, we were just blown away by how beautiful it is here and just the quality of the people that are here."
The new location will employ 50 to 70 part-time and full-time staff, he said.
Lord hopes to open the bakery in the next few months.
Crumbl Cookies rotates its menu of more than 120 cookie flavors, offering different varieties each week.
The dough will be mixed, and the cookies baked and topped on-site, Lord said, from an open-concept kitchen.
"Customers can actually see us baking the cookies from scratch throughout the day," he said. "This is not a situation where we import frozen cookies, and then just put the icing on top. We make everything from scratch."
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Plans to open additional area locations
Martin Commercial Properties is assisting Crumbl Cookies in locating "additional spaces" in Greater Lansing to open more bakery locations, Le said.
"They're looking to enter into the market and expand, starting with this location," she said.
The areas with the "highest retail density" are of the most interest to the company, Le said.
Crumbl Cookies founders Jason McGowan and Sawyer Hemsley opened the first location in Logan, Utah, in 2017, according to the company website.
According to Martin Commercial Properties' news release, the company operates more than 300 bakeries in 36 states. Nine of them are in Michigan, with locations in Grand Rapids, Ann Arbor, Livonia and Novi.
Contact Rachel Greco at firstname.lastname@example.org. Follow her on Twitter @GrecoatLSJ .
This article originally appeared on Lansing State Journal: Crumbl Cookies opening first location in Greater Lansing area