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CSS Industries Inc (NYSE:CSS): Ex-Dividend Is In 2 Days, Should You Buy?

Willa Russo

Investors who want to cash in on CSS Industries Inc’s (NYSE:CSS) upcoming dividend of $0.2 per share have only 2 days left to buy the shares before its ex-dividend date, 08 June 2018, in time for dividends payable on the 20 June 2018. Is this future income a persuasive enough catalyst for investors to think about CSS Industries as an investment today? Below, I’m going to look at the latest data and analyze the stock and its dividend property in further detail. View our latest analysis for CSS Industries

Here’s how I find good dividend stocks

If you are a dividend investor, you should always assess these five key metrics:

  • Is their annual yield among the top 25% of dividend payers?
  • Has its dividend been stable over the past (i.e. no missed payments or significant payout cuts)?
  • Has the amount of dividend per share grown over the past?
  • Is it able to pay the current rate of dividends from its earnings?
  • Will it be able to continue to payout at the current rate in the future?
NYSE:CSS Historical Dividend Yield Jun 5th 18

How well does CSS Industries fit our criteria?

CSS Industries has a negative payout ratio, which means that it is loss-making, and paying its dividend from its retained earnings. If dividend is a key criteria in your investment consideration, then you need to make sure the dividend stock you’re eyeing out is reliable in its payments. CSS has increased its DPS from $0.6 to $0.8 in the past 10 years. During this period it has not missed a payment, as one would expect for a company increasing its dividend. These are all positive signs of a great, reliable dividend stock. Compared to its peers, CSS Industries generates a yield of 4.45%, which is high for Consumer Durables stocks.

Next Steps:

Taking into account the dividend metrics, CSS Industries ticks most of the boxes as a strong dividend investment, putting it in my list of top dividend payers. Given that this is purely a dividend analysis, you should always research extensively before deciding whether or not a stock is an appropriate investment for you. I always recommend analysing the company’s fundamentals and underlying business before making an investment decision. I’ve put together three key aspects you should look at:

  1. Future Outlook: What are well-informed industry analysts predicting for CSS’s future growth? Take a look at our free research report of analyst consensus for CSS’s outlook.
  2. Valuation: What is CSS worth today? Even if the stock is a cash cow, it’s not worth an infinite price. The intrinsic value infographic in our free research report helps visualize whether CSS is currently mispriced by the market.
  3. Other Dividend Rockstars: Are there better dividend payers with stronger fundamentals out there? Check out our free list of these great stocks here.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.