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Customers flocked into Best Buy Co Inc (NYSE: BBY) stores following its advertisement of "limited quantities" of Sony Group Corp's (NYSE: SONY) PlayStation 5 and Microsoft Corp's (NASDAQ: MSFT) Xbox Series X, Bloomberg reports.
The low stock of the last year's holiday bestsellers worsened by the pandemic, and online resellers played an essential role in driving the demand.
The bots monitor e-commerce platforms for inventory changes, automatically placing orders on devices availability.
Console manufacturers sparingly released their products, betting on the crisis to maintain the demand. Unconfirmed reports suggested that some Best Buy locations had only 50 units of each console.
Price Action: BBY shares traded lower by 0.16% at $106.63 on the last check Thursday.
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