Data analytics firm Personetics raises $75 mln led by Warburg Pincus

JERUSALEM, Feb 15 (Reuters) - U.S.-Israeli data analyticsfirm Personetics said on Tuesday it had raised $75 million in aprivate funding round led by private equity firm Warburg PincusLLC.

Personetics, which uses artificial intelligence (AI) toanalyse data for banks and financial services firms and enablethem to send personalised recommendations and products to theircustomers, is backed by Viola Ventures, Lightspeed Ventures,Sequoia Capital and Nyca Partners. Terms of the transaction werenot disclosed.

The company said its software is used by more than 95million personal banking customers and analyses billions oftransactions daily.

Clients include many of the world's top banks, includingU.S. Bank, RBC in Canada, Intesa Sanpaolo in Italy, Santander inSpain, KBC in Belgium, Metro Bank in the UK, UOB in Singapore,Hyundai Card in Korea and Japan's MUFG, it said.

Warburg Pincus in 2019 bought credit card firm Leumi Cardfrom Israel's Bank Leumi for 2.5 billion shekels ($771 million).It has since changed Leumi Card's name to MAX.

($1 = 3.2429 shekels)(Reporting by Steven Scheer)