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DAVIDsTEA Puts Customers Front and Centre by Investing in Enhanced Order Fulfillment Capabilities

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New fulfillment centre and distribution logistics model will further improve the DAVIDsTEA customer experience and the company’s operational efficiency


DAVIDsTEA Puts Customers Front and Centre by Investing in Enhanced Order Fulfillment Capabilities
DAVIDsTEA Puts Customers Front and Centre by Investing in Enhanced Order Fulfillment Capabilities
DAVIDsTEA Puts Customers Front and Centre by Investing in Enhanced Order Fulfillment Capabilities

MONTRÉAL, Dec. 14, 2021 (GLOBE NEWSWIRE) -- DAVIDsTEA Inc. (Nasdaq:DTEA), a leading tea merchant in North America, is pleased to announce that it is partnering with WIPTEC pick, pack & ship (“WIPTEC”), a leading 3PL provider with state-of-the-art facilities in Longueuil, Quebec, to outsource all of its product warehousing, distribution and shipping activities for Canada and the U.S.

By adopting this new logistics model, DAVIDsTEA aims to significantly enhance its distribution capabilities and improve the customer experience across North America. DAVIDsTEA will now have the ability to scale its e-commerce business and improve delivery times – facilitating services like same-day or next-day shipping in key markets, and providing support in managing the spikes in demand that are typical in fast-growing and seasonal businesses. This new model will support both the fulfillment needs of its 18 Canadian flagship stores, as well as help fuel the growth of its e-commerce activities in North America and Internationally.

“At DAVIDsTEA, our aim is to provide our customers with an engaging, personalized and frictionless customer experience – both from a product and service perspective. Today’s announcement marks a significant milestone for us, as we put in place a new operational model aimed at providing our Canadian, U.S. and wholesale customers with world-class fulfillment services, while also improving our overall operational efficiency,” said Frank Zitella, President and Chief Operating Officer, DAVIDsTEA.

“We are proud to bring to DAVIDsTEA our passionate team’s expertise, our LEAD WMS integrated management software, and our state-of-the-art fulfillment centre as they continue to build their unique customer experience,” said Martin Ball, President of WIPTEC pick, pack & ship. “This agreement highlights our commitment to meeting the growing needs of our current and future clients, in addition to marking our determination to maintaining our strategic positioning in the market to remain a leader in the digital and technological transformation, which is currently affecting the retail sector. Faced with perpetual changes, we have everything in place to generate a mutually beneficial partnership with a company who shares the same values as we do, ​​and whose business objectives are in line with ours.”

DAVIDsTEA products are distributed from WIPTEC’s 1,700,000-square-foot state-of-the-art fulfillment centre in Longueuil, Quebec. DAVIDsTEA has already realized encouraging results from this new operational model, with store inventory and wholesale orders shipping from the new world-class facility since September 2021. Since November 2021, US-bound and Canadian direct to consumer orders are also now fulfilled from the Montreal-area fulfillment centre.

DAVIDsTEA offers a specialty branded selection of high-quality loose-leaf teas, pre-packaged teas, tea sachets, tea-related accessories and gifts through its e-commerce platform at www.davidstea.com, the Amazon Marketplace, its wholesale customers which include over 3,300 grocery stores and pharmacies, and 18 company-owned stores across Canada. It offers primarily proprietary tea blends that are exclusive to the Company, as well as traditional single-origin teas and herbs. The team’s passion for and knowledge of tea permeates the Company’s culture and is rooted in an excitement to explore the taste, health and lifestyle elements of tea. With a focus on innovative flavours, wellness-driven ingredients and organic tea, the Company launches seasonally driven “collections” with a mission of making tea fun and accessible to all. The Company is headquartered in Montréal, Canada.

About WIPTEC pick, pack & ship
WIPTEC pick, pack & ship is a Quebec founded company since 2002. For the past 19 years, the company has stood out as an expert in order fulfillment for B2B (retail) and B2C (e-commerce) markets. Situated in Sherbrooke & Longueuil, its modern and technological infrastructure will span a surface of over 2 300 000 square feet, employing over 1 000 associates daily and shipping 85 000 000 parcels per year. A leader always in search of innovative solutions, WIPTEC offers companies all over the world, comprehensive, efficient, integrated and highly strategic solutions, from support of post-production products to shipping to point-of-sale or residential addresses. Its operations also include assembling activities, kitting, inventory management and process engineering. Owner of its own software technology, LEAD WMS, WIPTEC combines quality, productivity and advanced technology in its numerous fulfillment centres. For more information, visit www.wiptec.ca.

For more information or media requests, please contact:

Lyla Radmanovich

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8f9958b0-6baf-4833-b11e-ece95cf244d1