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deadmau5 and Richie Hawtin’s Gaming Platform PIXELYNX Announces Partnership with Niantic to Use Their Lightship ARDK Technology to Create Collectible Music Game

·3 min read


deadmau5 and Richie Hawtin’s Gaming Platform PIXELYNX Announces Partnership with Niantic
deadmau5 and Richie Hawtin’s Gaming Platform PIXELYNX Announces Partnership with Niantic
deadmau5 and Richie Hawtin’s Gaming Platform PIXELYNX Announces Partnership with Niantic

LONDON and LOS ANGELES, Nov. 22, 2021 (GLOBE NEWSWIRE) -- via InvestorWire – PIXELYNX, the new gaming venture created by musicians and technologists Joel Zimmerman aka deadmau5 and Richie Hawtin, and music and gaming industry veterans Ben Turner, Dean Wilson and Inder Phull, announced today that they have signed a deal with Niantic, the company behind the popular mobile game Pokémon GO. PIXELYNX will leverage Niantic’s Lightship Platform and the Augmented Reality Developer Kit (ARDK), which empowers developers to create engaging AR experiences that inspire movement, exploration and connection at a global scale, to develop a mobile app version of their new gaming platform.

PIXELYNX released a video teaser of the game this morning which can be viewed HERE.

PIXELYNX is focused on creating a new virtual world ecosystem that makes it easy for music artists to launch their own interactive environment and monetize it through NFT, playable experiences and virtual performances. Players can collect new songs, prizes and in-game assets through gameplay. Via this partnership with Niantic, fans will be able to explore the real world, attending concerts and visiting physical locations to collect NFTs that can be used in-game to unlock rewards and new music.

“As we look towards launching our platform in 2022, the development of a mobile app that allows fans to collect new songs and NFTs in the real world was always part of our vision to create the music metaverse,” said Inder Phull, CEO and co-founder of PIXELYNX. “Teaming with Niantic on their Lightship ARDK to develop our mobile gaming app, will ensure that fans are able to take our game with them wherever they go, blending digital and real-world experiences and enriching the fan experience in completely unique ways.”

In addition to developing and publishing the enormously successful mobile game, Pokémon GO, Niantic is the company behind Ingress and the recently launched Pikmin Bloom.

PIXELYNX is a new gaming venture which has been created by iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, and music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment / mau5trap), and Inder Phull. The company, based in London and Los Angeles, is focused on building a music metaverse that will transform the way artists connect and engage with their fans through gaming experiences. Learn more at https://www.pixelynx.io.

About Niantic
Niantic is a leading AR product and platform company, inspiring people to explore the world, together. Our products, Ingress, Pokemon GO, and Pikmin Bloom, reach hundreds of millions of Niantic explorers globally. The Lightship Platform offers creators cross-platform API’s and tools that simplify the development of AR applications for current and future mobile devices. For more information, visit www.NianticLabs.com and Twitter @nianticlabs.

Media Contacts:
John Vlautin
SpinLab Communications

Jill Mango
SpinLab Communications

Wire Service Contact
InvestorWire (IW)
Los Angeles, California
212.418.1217 Office

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/dd302353-17c1-404b-bce2-76207f3ee29c