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Deals of the day-Mergers and acquisitions

(Adds Icelandair, Avon, Deutsche Bank, Sainsbury, TMK, Uniper, BlackRock; updates Debenhams)

March 22 (Reuters) - The following bids, mergers, acquisitions and disposals were reported by 1415 GMT on Friday:

** Thailand's Siam Commercial Bank Pcl (SCB) has entered into exclusive talks with Hong Kong-based insurer FWD Group for the sale of its life insurance business, nearly two years after previous talks broke off.

** Plastics maker Berry Global Group Inc ruled out further sweetening of its 3.34 billion pound ($4.39 billion) bid for British packaging company RPC Group, calling the offer final.

** Daimler has asked Goldman Sachs to help it explore increasing its stake in Chinese carmaker BAIC Motor Corp , its main China joint venture partner, two people with knowledge of the matter said.

** Struggling British department store group Debenhams said its shareholders could be wiped out as a result of some of the restructuring options it is considering and rebuffed a bid by Sports Direct to buy its Danish business.

** China's major automobile and internet companies, including Chongqing Changan Automobile, Alibaba and Tencent, are setting up a 9.76 billion yuan ($1.46 billion) joint venture to invest in ride-sharing industry, Chongqing Changan Automobile said.

** U.S.-based investment firm Fir Tree Partners said it has raised its stake in Japan's Kyushu Railway Co to 6.1 percent and urged the railway operator to boost its share price through buybacks and add outside directors.

** The Bulgarian competition regulator gave a green light to Advance Media Group to acquire the Balkan country's leading commercial media company Nova Broadcasting from Swedish entertainment company MTG.

** Elior, Europe's third-largest catering group, said on Friday that the strategic review of its concessions catering arm known as 'Areas' should be completed in the coming weeks.

** Low-cost carrier WOW Air has restarted talks with rival Icelandair after negotiations with another investor failed, the two Icelandic airlines said late on Thursday.

** The aim of a potential merger between Deutsche Bank and Commerzbank should not be to create a large investment bank because that "will not work", a major shareholder in both banks said.

** Cosmetics maker Avon Products Inc, which split itself three years ago, has been considering a deal that would put the company back together, the Wall Street Journal reported.

** British supermarkets Sainsbury's and Asda said the UK competition regulator's provisional view on their proposed combination amounted to "prohibition in all but name".

** Russian steel pipemaker TMK said it had agreed to sell its U.S. subsidiary IPSCO Tubulars to Tenaris for $1.2 billion.

** Germany's Uniper will sell its stake in a liquefied natural gas (LNG) terminal in Italy to Australian fund First State Investments for 400 million euros, the company said.

** World's biggest asset manager BlackRock Inc said it would buy French investment software provider eFront from private equity firm Bridgepoint and eFront employees for $1.3 billion in cash. (Compiled by Arjun Panchadar in Bengaluru)