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Dell Shifts Executives Around To Hurry Up And Fix Itself

Julie Bort

Dell is changing up the executives responsible for its push into the enterprise to hurry up its transformation into a big player in selling high-end equipment to big businesses.

It's been hiring bigwigs from the networking industry in recent years, and these moves boost their prominence.

Today, it created a new division in its Enterprise Solutions Group called the Enterprise Systems & Solutions organization. This will be lead by Dario Zamarian.

Dell poached Zamarian away from Cisco a couple of years ago to lead Dell's networking-equipment group.

Dell is taking a play from Cisco with this move. The new group will create technical blueprints that stitch together a lot of Dell's products and services to make them easier to sell as a package.

It's hard to tell if this is a promotion for Zamarian or a lateral move, though its certainly an interesting job for him. Dell's networking business was one of the few highlights of its otherwise dismal last quarter, with revenue up 11%.

A couple of months ago, Dell also poached  Marius Haas , the former head of Hewlett-Packard’s networking business to run Dell's Enterprise division.

Dell has hired Tom Burns to take Zamarian's job and run Dell Networking, reporting to Haas. Burns hails from Alcatel-Lucent, where he ran the Enterprise and Strategic Industries Business Group.

Dell is desperately trying to turn itself from a PC company into one that mostly sells high-margin services and equipment to enterprises. It's been slow going. Dell says it will be there by 2016.

In the meantime, its stock is trading below $10, its lowest point since March 2009.

Are you a Dell insider with insight to share? We want to hear it. We are discreet. jbort@businessinsider.com or @Julie188 on Twitter.

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