Dell Inc. (DELL) has launched its latest touch screen monitors, Dell 20 Touch Monitor (E2014T), Dell 23 Touch Monitor (P2314T) and Dell 27 Touch Monitor (P2714T). These models add to Dell’s portfolio of Dell 21.5 Touch Monitor S2240T and Dell S2340T 23 Multi-Touch HD Monitor.
The monitors comprise state of the art HD resolution with high dynamic contrast ratio for an enhanced viewing experience. Moreover, a sleek design and superior touch experience are expected to be the unique selling points of the products.
The monitors come with a host of connector ports such as Mobile High-Definition Link (:MHL), (enables content from smartphones and tablets to be displayed on the monitor), DisplayPort, HDMI, VGA and USB.
Dell 20 Touch Monitor, Dell 23 Touch Monitor and Dell 27 Touch Monitor, priced at $249.99, $449.99and $699.99, respectively, are currently available in the U.S., Canada and Latin America. Moreover, the Dell 20 Touch Monitor will be available in European and Asia-Pacific regions from Sep 26, while the other two models will be available from Sep 18.
While the launch of these products are intended to boost consumer demand, the ongoing uncertainty in the PC market has prompted Dell to shift focus toward the high-margin enterprise solutions market. As a result, Dell’s Enterprise Solutions Group revenues increased 8% in the last-reported quarter.
Moreover, the company has been deploying its resources to build its position in the infrastructure, cloud and security services markets, where growth rates have been healthy. Additionally, Dell is exploring new markets and business segments which are expected to be beneficial for the company in the long run.
However, the company is up against cutthroat competition from Hewlett-Packard (HPQ), IBM (IBM) and Oracle (ORCL) in most of its business segments. Low business growth in Europe and a restricted spending environment add to the woes. The competition faced by the company in the Small & Medium Business (SMB) and server segments is also a concern.
Currently, Dell carry a Zacks Rank #3 (Hold).
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