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DelPlaya's Programmatic Platform, "The Rincon Private Market" Goes Omni-Channel

SANTA BARBARA, Calif., Feb. 23, 2017 /PRNewswire/ -- DelPlaya Media, Inc., a leading monetization platform for premium publishers, today announced that it has added premium inventory from top publishers in the connected television and programmatic audio markets, and has significantly increased the amount of programmatic native mobile inventory available in the "The Rincon Private Market™". 

The Rincon Private Market provides the high-performing, premium inventory that agencies and brands need for their branding campaigns. DelPlaya's programmatic platform reaches more than 70 million unique users per day, and more than 500 million unique users per month, across mobile, connected television, and connected audio devices. 

Publishers and demand partners can connect with the Rincon Private Market using OpenRTB, JSON, Javascript, VPAID or VAST.  Rincon supports Deal ID so campaigns may be customized for greater targeting and improved advertiser performance.    

"We have been monetizing internet audio for more than ten years, and internet delivered television (CTV/OTT) for longer than that, so it was natural for us to bring premium programmatic audio and CTV/OTT onto the Rincon Private Market," said John Williams, CEO of DelPlaya.  "We are making good progress solving the issues agencies face when using RTB across all devices and formats, and we are continuing to innovate", concluded Williams.

About DelPlaya Media, Inc.

DelPlaya is a Santa Barbara, California-based company that works directly with digital media publishers to market their audio, CTV/OTT, native, display and video inventory to advertising agencies and brands. Simultaneously, DelPlaya works with advertisers to reach audiences across all connected devices in innovative ways that drive results.  DelPlaya strives to maximize publishers' revenue, improve the user experience, and increase advertisers' return on their advertising investments. To work directly with DelPlaya, please visit: www.delplaya.com.

 

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