DeNA (TYO:2432) has been building a range of partnerships in China over the past few months in order to help expand its Mobage China social gaming platform. Today the company’s Chinese subsidiary is announcing perhaps its biggest partners to date, as it has signed deals with all three of China’s major mobile carriers, China Mobile (NYSE:CHL - News), China Unicom (NYSE:CHU - News), and China Telecom (NYSE:CHA - News).
This means that Android users in China will be able to now find Mobage China games in each of the carrier’s official mobile app stores. This is especially important given that Google’s own app store, Google Play, is not supported in China presently. You can check out the screenshots provided by DeNA below.
If you look at China’s three major carriers, they collectively service about a billion subscribers. But as for 3G customers, the most recent figures we’ve seen show that China Mobile leads with 56.59 million, followed by China Unicom and China Telecom with 45.89 million and 41.15 million respectively.
Its activity in China is a big part of the company’s global Mobage push, which also includes a relatively soft rollout of its first iOS games on Mobage Global (or ngmoco’s English-language Mobage). Meanwhile its rival GREE has been busy releasing the first few titles from it’s North American studio, in Zombie Jombie and Alien Family.