The founder of the state-of-the-art flat fee real estate broker sat down to discuss his life, his career, and his professional philosophy.
HACKENSACK, NJ / ACCESSWIRE / April 15, 2022 / When the writing staff of the online periodical Inman News approached founder of New Jersey-based flat fee real estate broker Continental Real Estate Group Derek Eisenberg about being the subject of an in-depth professional profile, he agreed readily, eager to share his experiences and opinions with the public. The profile touches on topics ranging from Derek's many diverse sources of inspiration to his motivation behind deliberately disrupting certain longstanding practices in the real estate industry.
Early in the piece, the publication's interviewer asks Derek why he felt compelled to try to change the real estate industry by creating a flat fee brokerage based around homeowners listing their own properties on a website of his own creation: MultipleListingSytem.com. "I am a do-it-yourself-er. I like projects, but like most handy people, without the tools of the trade, it's not easy to keep up with the pros," he replies, before delving into more detail. "While in college back in the '80s, I saw Charles Schwab gaining traction and changing the way people traded securities. I had been in real estate first as a rental agent in the '80s, then as an appraiser in the '90s. In the late '90s with the advent of the dot-com revolution, I thought why isn't someone doing the same thing with real estate that Schwab did with securities? That was what compelled me to try to change the industry."
Further along in the profile, Derek Eisenberg fields a question about which standard practices in the traditional real estate industry he dislikes most. "Licensees that charge 6 percent, throw a listing in the MLS (Multiple Listing System; a comprehensive directory of all properties for sale in a given area), and do absolutely nothing. The ones that work hard and provide great consulting, negotiating and other related-type services are an asset, but the ones that charge full price and don't work hard for their clients drive me nuts." Pressed on why they irritate him so much, Derek elaborates, "Apathy for their clients and the cloud they create over our industry. Given what some licensees are charging consumers, it bothers me when those same licensees attempt to put a listing on auto-pilot and do very little."
Anyone interested in reading the profile in its entirety can find it located here, while anyone curious to learn more about Continental Real Estate Group Inc. and the unbundled home sale services it provides is encouraged to visit the company's official website.
About Continental Real Estate Group Inc.:
Continental Real Estate Group Inc. is a National online flat fee real estate broker based out of the Greater New York City area. Priding itself on its unique ‘unbundled' business model, the company specializes in empowering homeowners to save money by taking the sale of their home largely into their own hands, all the while still enjoying the wide-scale exposure listing resources normally available only to realtors. This includes access to the local Multiple Listing Services network, Realtor.com, Zillow, Trulia, Homes.com and most big name realtor sites.
A licensed brokerage since 1995 and a flat fee listing brokerage since 2000, Continental Real Estate Group Inc. maintains an A+ rating with the Better Business Bureau. The company's stated mission is to provide the most consumer-driven and value-oriented service available in the real estate industry today with unmatched professionalism.
Continental Real Estate Group Inc.
3 Elm Avenue, First Floor
Hackensack, New Jersey 07601
SOURCE: Continental Real Estate Group Inc.
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