NEW YORK, Nov. 8, 2019 /PRNewswire/ -- Your ecommerce store has 2 major pages: the homepage and the product page. Underperforming product pages can sabotage your profits so it's important to optimize them. Web design New York agency, Huemor, discusses a few profitable changes for your product pages to maximize conversions.
Salvage Nonbuyers with Exit-intent Popups: Shoppers who leave without buying are gone forever. But what if you captured their information even if they didn't buy right now? That's what exit-intent popups do: they stop customers on their way out and offer a perk in exchange for an email address. You should address common reasons people don't buy: price, shipping costs, or lack of inventory.
Incorporate Animations to Encourage Engagement: Smart ecommerce stores use animations to suggest action or provide feedback. A jostling CTA can draw attention; a hover effect makes it more enticing to click. When shoppers add a product to their cart, either slide the cart out or animate the cart icon in the header. Remember: feedback is important---how else will shoppers know your store did what they asked?
Use Color to Highlight the CTA: If your CTA doesn't stand out, it's not obvious where to click. If your page is predominantly black and white, your CTA should be a bright color. If your page has a dark background, make your CTA bright so it contrasts from the rest of the content. You combine this tip with the previous one too: change the CTA's color when shoppers hover over it to make it enticing to click.
List Build with Sold-out Merchandise: Even if an item is out of stock, it doesn't mean that its product page is worthless. Prompt visitors to enter their email to receive a notification when you get more merchandise. This accomplishes 2 goals. (1) it gives you your customer information for future promotions and sales. (2) it sets the expectation for a strong relationship when the item returns.
The product page is your online store's moneymaker: optimize it to maximize your profits. See what these product page tweaks can do for your ecommerce revenue this year.
About Huemor: Website Design Agency Huemor, helps ecommerce, beauty, SaaS, B2B, and nonprofit businesses create a best-in-class website experience to drive their online growth and improve their overall bottom line. Huemor's team of designers and developers work to create memorable websites that tell your brand's story, improve your key metrics, and display your brand with pride. Balancing memorable brand experiences with user-centric design, Huemor has amassed an impressive portfolio of case studies with successful clients, helping companies build memorable digital experiences for their brand across various industries.