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Designing a Product Launch Strategy for a Leading Tech Giant Using Customer Segmentation Analysis | Request a FREE Demo to Get a Glimpse of Quantzig’s Analytics Capabilities


Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its latest customer segmentation analysis engagement for a tech giant based out of Canada.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191204005556/en/

This success story offers comprehensive insights on how customer segmentation analysis helped a leading company to develop tailored marketing strategies that aligned with the behavior and preferences of their customers.

Our customer segmentation analytics solutions can help you analyze customer behavior by segmenting them into homogenous groups. Request a FREE proposal to get started.

About the Client: The client is a tech giant based out of Canada that wished to assess customer perceptions through a customer segmentation strategy before the launch of their new product.

The client’s challenges revolved around three core areas:

  • Analyzing customer perceptions
  • Improving customer loyalty
  • Improving retention

According to the customer analytics experts at Quantzig, “With the proliferation of marketing platforms available today, customer segmentation analysis is more of a necessity for those who wish to grow sales, reduce attrition, and increase profitability.”

Talk to our analytics experts for more information on how customer segmentation analysis can help you better understand customer perceptions.

Three Phases of Quantzig’s Customer Segmentation Engagement:

Phase 1: Understanding customers

The initial phase of this customer segmentation analysis engagement focused on analyzing different customer behaviors and preferences to categorize them into homogenous groups.

Phase 2: Analyzing brand perception

The second phase of this customer segmentation analysis engagement revolved around analyzing the customer’s brand perception through an in-depth data analysis.

Our customer segmentation analysis solutions focus on offering actionable customer insights that empower businesses to drive profitability by translating them into high-impact business actions. Schedule a FREE solution demo to learn more about our capabilities.

Phase 3: Aligning marketing communications with a new customer segmentation strategy

The final phase of this engagement revolved around the development of a new customer segmentation strategy to analyze different customer groups and offer tailored solutions to meet their needs.

Want detailed insights? Read the complete case study here: http://bit.ly/2LlCg84

Customer segmentation analysis helped the client to:

  • Leverage a more cost-effective marketing approach
  • Gauge the effectiveness of marketing campaigns
  • Develop a robust product launch strategy
  • We offer customized analytics services that can help improve profit margins, deepen customer relationships, leverage data-driven thinking, and more. Request more information from our analytics experts.

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

View source version on businesswire.com: https://www.businesswire.com/news/home/20191204005556/en/