SANTA ANA, CA--(Marketwire - Jan 21, 2013) - The year was 1988. "Rambo III" and "Rain Man" dominated the box office, "The Cosby Show" and "Cheers" topped the TV ratings and Americans got their first glimpse of deep space courtesy of the Hubble Space Telescope.
Meanwhile, in Irvine, Calif., a small group of hungry advertising executives joined forces to create what was to become Orange County's largest independent advertising agency, and a pioneering force in the Southern California ad industry best known for its shared values approach to marketing.
Twenty-five years later to the day, DGWB Advertising & Communications, now based in Santa Ana, Calif., marks its silver anniversary by issuing a list of the 25 ways it pledges to give back to its community in 2013, its 25th year of business. The list, consisting of suggestions compiled by agency personnel, ranges from the planting of 25 trees and the adoption of 25 local families during the holidays, to the creation of a five-year $2,500 annual scholarship for an advertising student at California State University, Fullerton.
"We've spent the past 25 years advising clients that trust, community-connectedness and giving back are the building blocks of a successful brand," said Mike Weisman, agency president and co-founder (and the "W" in DGWB). "What better opportunity than our 25th anniversary to again practice what we preach? DGWB owes its success to its community -- and these 25 initiatives allow us to demonstrate this gratitude throughout the year."
In honor of the agency's 25th anniversary in 2013, DGWB employees and partners pledge to:
1. Award a $2,500 scholarship to a CSUF advertising student every year for five years.
2. Walk, bike or run 2,500 miles in organized charitable events.
3. Raise $2,500 in Movember (November) for men's health awareness.
4. Lose 250 pounds as part of the agency's Weight Watchers program.
5. Plant 25 trees.
6. Staff 25 volunteers for beach-cleanup events.
7. Recycle 2,500 pounds of paper.
8. Take public transportation to work for a collective 250 days.
9. Decrease office disposable coffee cup use by 25 percent (BYOM-Bring Your Own Mug)
10. Donate 250 outfits to nonprofit organization Working Wardrobes.
11. Staff 25 participants in Orange County's Susan B. Komen Walk for the Cure.
12. Donate 25 hours per employee to charity (1,500 total hours agency-wide).
13. Serve 250 hours for local pro-bono clients.
14. Send 25 care packages to military members.
15. Adopt 25 families for Christmas
16. Encourage Creative Director (and predictable dresser) Jonathan Brown to wear 25 different, non-black shirts throughout the year.
17. Try 25 new local lunch spots in its Santa Ana neighborhood.
18. On Feb. 5, offer 25 compliments to strangers.
19. Encourage 25 employees to share their unique talents and interests with the rest of the agency.
20. Find at least temporary positions for 25 interns from local universities.
21. Assist in the adoption of 25 pets.
22. Read 250 non-marketing books entirely for pleasure.
23. Persuade 25 employees to take the stairs instead of the elevator throughout the year.
24. Host a 1988-themed prom for employees and their significant others.
25. Host a 1988 Film Festival.
Founded in 1988, DGWB Advertising and Communications is a leading midsize agency best known for its shared values approach to integrated marketing. The award-winning Southern California firm provides general market advertising, creative, promotions, interactive media and public relations services, and utilizes a pioneering approach to consumer relationships that seeks to find the common values between its clients and their customers. From offices in the 1935 Santa Ana City Hall building, which the agency purchased and renovated in 2000, agency partners Mike Weisman, Mandi Dossin and Jon Gothold lead a staff of 80 in service of clients Toshiba, KFC, Wienerschnitzel, Hilton Garden Inn, California Avocados, Dole Fresh Fruit, Children's Hospital of Orange County and others. Also housed at DGWB is The Values Institute, which explores values-based marketing and social entrepreneurialism issues and publishes the annual "Most Trustworthy Brands" surveys. For information, call (714) 881-2300 or visit http://www.dgwb.com.