THE SERIES MAKES ITS U.S. DEBUT WITH ENIGMATIC DUO EMOTIONAL ORANGES, PERFORMING THEIR FIRST-EVER VIRTUAL SHOW FROM LEGENDARY CAPITOL STUDIOS
DHL FAST-TRACK SUPPORTS EMERGING ARTISTS ON THEIR ROAD TO INTERNATIONAL STARDOM BY CONNECTING THEM WITH MUSIC FANS GLOBALLY
LOS ANGELES, Oct. 21, 2021 /PRNewswire/ -- DHL Express, the world's leading provider of international express shipping services and Universal Music Group, the world's leader in music-based entertainment, deliver their DHL FAST-TRACK series to North America. Leveraging both companies' local and global expertise, the series connects emerging artists and fans through unforgettable music moments, spanning innovative digital activations, intimate performances, digital artist merchandise, eco-friendly initiatives and much more.
Joining the international DHL FAST-TRACK program is the Los Angeles based enigmatic R&B-Pop duo, Emotional Oranges (Avant Garden/4th & Broadway). Performing from the iconic Capitol Studios in Los Angeles on November 4, the DHL FAST-TRACK performance will be the duo's first-ever virtual show. In a world-first, fans will have the chance to experience and win digital and physical limited-edition merchandise designed by the stylish duo and delivered by DHL.
Speaking around the program Emotional Oranges said, "Thanks to the team at DHL FAST-TRACK for helping us produce such a special virtual show (and our first one yet)! We had the opportunity to collaborate with some very special artists at the iconic Capitol Studios in our hometown of Los Angeles."
"We are very excited to be launching the first-ever pieces of digital merchandise by Emotional Oranges in partnership with Universal Music Group," said Mike Parra, CEO DHL Express Americas & Global Head of Sponsorships, "DHL has a strong legacy in both music and sustainable fashion, so it's great to connect the two in a progressive and innovative way for fans."
There will be three versions of the sustainably friendly merchandise. The first one is a digital replication, available as an Instagram or Snapchat AR filter free for fans to download, share and wear during the virtual show. The second is a hyper-limited version of the digital garment, with added creative imagination and flair that fans can enter to win. And finally, there will be limited-edition physical garments produced from sustainably sourced materials also available for fans to win, and hand delivered by DHL.
"We are constantly innovating beyond music with our partners, which made it especially exciting to the enter the world of AR fashion with DHL Express, who share our commitment to supporting emerging artists globally." said Richard Yaffa, Global Head of Universal Music Group for Brands.
Emotional Orange's latest release, "Down to Miami," showcases the duo's soulful sound, sprinkled with intimate and playful lyrics. Fans have played a central role in their meteoric emergence, with their latest projects The Juicebox and The Juice: Vol. I & II garnering over 325+M combined global streams. The Emotional Oranges' performance is the second of a three event global series, building off rising star Zoe Wees' exclusive livestream and the global launch in June. DHL FAST-TRACK will continue across the globe into 2022 with a final enticing cultural music moment in Asia.
Please find photographs and media assets HERE
Photo Credit: Tristan Kallas
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 400,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as "The logistics company for the world".
DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 66 billion euros in 2020. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. Deutsche Post DHL Group aims to achieve zero-emissions logistics by 2050.
About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. https://www.universalmusic.com/
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