The global luxury market, especially the luxury alcohol category, is expected to reach approximately $400 billion within the next few years and the leading brewer, Diageo plc (DEO), plans to make the most of this opportunity. Diageo is launching a limited edition of Johnnie Walker Blue Label crafted by Alfred Dunhill. The new product joins the Richemont luxury brand of blue scotch owned by the company.
Alfred Dunhill is an iconic British luxury brand that offers ready-to-wear menswear, leather goods and accessories. On the other hand, Johnnie Walker is the most widely distributed brand of blended Scotch whisky in the world, owned by Diageo.
The 500 limited edition gift-pack comes in a blue, birch wood case and it opens up to reveal a limited edition bottle of Johnnie Walker Blue Label, four engraved crystal glasses, a whisky funnel, a pair of ice tongs and a Dunhill hunter flask.
The bottle is inspired by John Walker and Alfred Dunhill’s travels around the world, while a second, travel retail exclusive gift pack features a one-liter bottle of Johnnie Walker Blue Label. Moreover, an additional travel retail exclusive gift pack featuring a one-liter bottle of Johnnie Walker Blue Label will also be available at selected retail outlets.
The collaboration comes at a time when the British luxury sector is expected to achieve double digit growth for consecutive years to come.
Diageo has a leading position both in the beer and vodka markets with a strong portfolio of globally recognized flagship brands, including Smirnoff, Johnnie Walker, Captain Morgan, Baileys and Guinness. In addition to this, the company upgrades its products through continuous innovations.
Diageo, which currently carries a Zacks Rank #3 (Hold), is a leader in the whiskey category and is geared to strengthen the segment by an additional £1 billion ($1.6 billion) investment in Scotland for its whiskey production. The company is expanding its existing whiskey production facilities in the region as well as to new locations.
Other Stocks to Consider
Stocks like Companhia de Bebidas Das Americas (ABV), Constellation Brand (STZ) and Beam Inc. (BEAM), all carrying a Zacks Rank #2 (Buy), are worth considering in the sector where DEO operates. These companies offer attractive exposure to alcoholic beverage segments.
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