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Diageo Gives Smirnoff a Flavor Twist

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U.K.-based brewer Diageo plc (DEO) has come up with new flavors – Wild Honey and Cinna-Sugar Twist – of its flagship Smirnoff Vodka to set the mood for the brisk fall weather.

Wild Honey’s fruity flavor and can be complemented with other spirits like bourbons, rums and liqueurs as well as mixers such as cold brew tea and cider. Cinna-Sugar Twist has a pastry essence with a tinge of cinnamon. The two flavors will be offered in a 750 ml bottle with a price tag of $15.99.

The new versions of the Smirnoff Vodka join the Smirnoff Confections portfolio which boasts popular brands like Smirnoff Root Beer Float, Smirnoff Iced Cake, Smirnoff Kissed Caramel, Smirnoff Whipped Cream and Smirnoff Fluffed Marshmallow that undergo three stages of distillation.

Diageo has a leading position both in the beer and vodka markets with a strong portfolio of globally recognized flagship brands, including Smirnoff, Johnnie Walker, Captain Morgan, Baileys and Guinness. Diageo betters its products through continuous innovations. In Jun 2013, keeping in view the bright future of the global luxury alcohol market, the company launched a limited edition Johnnie Walker Blue Label crafted by Alfred Dunhill. The new product joins the Richemont luxury brand of blue scotch owned by the company.

Other Stocks to Consider

Currently, Diageo carries a Zacks Rank #2 (Buy). Other consumer staples stocks worth considering are Boston Beer Inc. (SAM), Constellation Brand Inc. (STZ) and Truett Hurst Inc. (THST).  While Constellation Brand carries a Zacks Rank #1 (Strong Buy), Boston Beer and Truet Hurst carry a Zacks Rank #2.

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