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Diageo Launches Johnnie Walker High Rye Blended Scotch Whisky

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  • DEO
  • Diageo Plc’s (NYSE: DEO) has unveiled Johnnie Walker High Rye Blended Scotch Whisky. The new whisky features a unique mash bill of 60% rye aged in American oak barrels and includes notable single malts central to the Johnnie Walker Black Label flavor profile.

  • The company noted that this is the first whisky from the brand to showcase a high rye profile, and Johnnie Walker Master Blender, Jim Beveridge, and Johnnie Walker Whisky Specialist, George Harper, crafted it to be apt for mixing cocktails.

  • Johnnie Walker High Rye Blended Scotch Whisky is available in the U.S. wherever fine spirits are sold, with a suggested retail price of $34.99 for 750 ml/bottle, 45% ABV.

  • Price Action: DEO shares are trading higher by 0.56% at $200.78 on the last check Monday.

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