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# How Did Campbell Soup Company's (NYSE:CPB) 9.8% ROE Fare Against The Industry?

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Many investors are still learning about the various metrics that can be useful when analysing a stock. This article is for those who would like to learn about Return On Equity (ROE). By way of learning-by-doing, we'll look at ROE to gain a better understanding of Campbell Soup Company (NYSE:CPB).

Campbell Soup has a ROE of 9.8%, based on the last twelve months. One way to conceptualize this, is that for each \$1 of shareholders' equity it has, the company made \$0.098 in profit.

### How Do You Calculate ROE?

The formula for return on equity is:

Return on Equity = Net Profit Ã· Shareholders' Equity

Or for Campbell Soup:

9.8% = US\$121m Ã· US\$1.2b (Based on the trailing twelve months to April 2019.)

It's easy to understand the 'net profit' part of that equation, but 'shareholders' equity' requires further explanation. It is the capital paid in by shareholders, plus any retained earnings. You can calculate shareholders' equity by subtracting the company's total liabilities from its total assets.

### What Does ROE Mean?

Return on Equity measures a company's profitability against the profit it has kept for the business (plus any capital injections). The 'return' is the amount earned after tax over the last twelve months. A higher profit will lead to a higher ROE. So, as a general rule, a high ROE is a good thing. Clearly, then, one can use ROE to compare different companies.

### Does Campbell Soup Have A Good ROE?

By comparing a company's ROE with its industry average, we can get a quick measure of how good it is. However, this method is only useful as a rough check, because companies do differ quite a bit within the same industry classification. You can see in the graphic below that Campbell Soup has an ROE that is fairly close to the average for the Food industry (9.8%).

That's not overly surprising. ROE tells us about the quality of the business, but it does not give us much of an idea if the share price is cheap. I will like Campbell Soup better if I see some big insider buys. While we wait, check out this free list of growing companies with considerable, recent, insider buying.

### Why You Should Consider Debt When Looking At ROE

Virtually all companies need money to invest in the business, to grow profits. That cash can come from issuing shares, retained earnings, or debt. In the case of the first and second options, the ROE will reflect this use of cash, for growth. In the latter case, the debt used for growth will improve returns, but won't affect the total equity. In this manner the use of debt will boost ROE, even though the core economics of the business stay the same.

### Combining Campbell Soup's Debt And Its 9.8% Return On Equity

We think Campbell Soup uses a lot of debt to boost returns, as it has a relatively high debt to equity ratio of 7.50. Its ROE isn't that good, despite taking on significant debt, so I don't find the company attractive on this analysis.

### In Summary

Return on equity is useful for comparing the quality of different businesses. A company that can achieve a high return on equity without debt could be considered a high quality business. If two companies have the same ROE, then I would generally prefer the one with less debt.

But ROE is just one piece of a bigger puzzle, since high quality businesses often trade on high multiples of earnings. It is important to consider other factors, such as future profit growth -- and how much investment is required going forward. So you might want to take a peek at this data-rich interactive graph of forecasts for the company.

But note: Campbell Soup may not be the best stock to buy. So take a peek at this free list of interesting companies with high ROE and low debt.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.