Did Changing Sentiment Drive Sporttotal's (ETR:WIG1) Share Price Down A Worrying 58%?

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If you love investing in stocks you're bound to buy some losers. Long term Sporttotal AG (ETR:WIG1) shareholders know that all too well, since the share price is down considerably over three years. Regrettably, they have had to cope with a 58% drop in the share price over that period. And the ride hasn't got any smoother in recent times over the last year, with the price 23% lower in that time. Unfortunately the share price momentum is still quite negative, with prices down 13% in thirty days. We do note, however, that the broader market is down 19% in that period, and this may have weighed on the share price.

View our latest analysis for Sporttotal

Given that Sporttotal didn't make a profit in the last twelve months, we'll focus on revenue growth to form a quick view of its business development. Generally speaking, companies without profits are expected to grow revenue every year, and at a good clip. As you can imagine, fast revenue growth, when maintained, often leads to fast profit growth.

In the last three years Sporttotal saw its revenue shrink by 9.5% per year. That is not a good result. With revenue in decline, and profit but a dream, we can understand why the share price has been declining at 25% per year. Of course, it's the future that will determine whether today's price is a good one. We don't generally like to own companies that lose money and can't grow revenues. But any company is worth looking at when it makes a maiden profit.

The company's revenue and earnings (over time) are depicted in the image below (click to see the exact numbers).

XTRA:WIG1 Income Statement, March 11th 2020
XTRA:WIG1 Income Statement, March 11th 2020

If you are thinking of buying or selling Sporttotal stock, you should check out this FREE detailed report on its balance sheet.

A Different Perspective

While the broader market lost about 7.0% in the twelve months, Sporttotal shareholders did even worse, losing 23%. Having said that, it's inevitable that some stocks will be oversold in a falling market. The key is to keep your eyes on the fundamental developments. Unfortunately, last year's performance may indicate unresolved challenges, given that it was worse than the annualised loss of 10% over the last half decade. We realise that Baron Rothschild has said investors should "buy when there is blood on the streets", but we caution that investors should first be sure they are buying a high quality business. I find it very interesting to look at share price over the long term as a proxy for business performance. But to truly gain insight, we need to consider other information, too. For example, we've discovered 5 warning signs for Sporttotal that you should be aware of before investing here.

We will like Sporttotal better if we see some big insider buys. While we wait, check out this free list of growing companies with considerable, recent, insider buying.

Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on DE exchanges.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Thank you for reading.

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