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The Question I Didn't Get to Ask Pinterest CEO Ben Silbermann

Alexis Madrigal

Pinterest's user experience has drawn most of the attention, but the data users generate are what's really interesting.


Ben Silbermann (left) being interviewed at SXSW (flickr/pantavila).

Ben Silbermann is quiet, reserved even. When I arrived at GigaOm's Roadmap conference this week, he wasn't in the speakers room BSing with the journalists and entrepeneurs there. Instead, he was sitting quietly backstage watching Om Malik interview Evan Williams under the bright lights on a small monitor. When I asked him how he was doing, he told me about life with his infant. We both watched a clock count down to the moment when we had to go on. 

And right as I was winding up to that question, working our way towards it, a fire alarm rang. At first, I told people to hang out in their seats for a few seconds, hoping that it'd switch off immediately. But the clanging went on. And soon, Silbermann and I were making our way down the back stairs and out into the unusually warm night. He had a meeting back down in Palo Alto. I hopped in an Uber car and rode back to BART pinning the images from my day to mental boards: missed opportunities, humans vs. machines, San Francisco summer in November, fire alarms.

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