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Diego Pellicer Worldwide Provides Corporate Update

Announces New Symbol "DPWW"

LOS ANGELES, CA / ACCESSWIRE / April 14, 2015 / Diego Pellicer Worldwide, Inc. (DPWW) "Diego", a real estate and a consumer retail development company that is focused on developing Diego Pellicer as the world's first "premium" marijuana brand, today provided its first corporate update as a publicly traded company including an overview of the Company's operating model, executive management and Board as well as key upcoming milestones. The investment community should monitor these developments to track progress as the company moves from a development company to operational. Diego Pellicer began trading on the OTC markets ("TPMD") on March 20, 2015 after completing its reverse merger transaction. Effective yesterday, April 13, 2015, the company began trading under their new symbol "DPWW."

Company Overview

The Company's initial focus is to acquire and develop legally compliant real estate locations for the purposes of leasing them to state licensed companies in the cannabis industry. Diego does not grow or sell marijuana or marijuana infused products in the early stages of this plan. Diego will incorporate the stringent quality standards of the brand with award-winning legal growers and retailers throughout the country, where recreational and/or medical marijuana sales and cultivation are permitted by State law. As a tenant of Diego, these operators will have access to Diego's world-class management team with expertise in real estate, retail management, agriculture and USDA experts with the former COO of the USDA on Diego's advisory board, legal, marketing and branding, product development and creative teams.

The initial value proposition of Diego consists of a standardized approach to the build-out of real estate holdings, customized for premium marijuana grow and retail operations. The build-out model is optimized to maximize resources while minimizing costs and overhead. Diego pre-negotiates acquisition contracts with select licensed cultivation and retail tenants. The long term business strategy of Diego is ensuring the right tenant at each location who will properly represent the brand, taking the time to fully vet each tenant, so that upon changes to federal law, the company can introduce their second value proposition-ownership of operations from seed to sale in an industry that is projected to exceed $8 billion by 2018. Upon federal legalization, this model will allow Diego to become a national retailer and producer of marijuana, literally overnight.

On an annualized basis, once Diego's current property portfolio which all have lease agreements in place commence operations, the company will recognize over $1.1M in annual lease payments. The company expects to add additional properties to their portfolio dependent on capital requirements, demographics, and new states legalizing marijuana.

To date, Diego has six properties including:

Recreational Qualified Cultivation Facility -4242 Elizabeth St Denver, CO

- The 18,000 square ft. property is completely built out with 200 flower hoods and has the room to add an additional 200 marijuana flower hoods, if necessary. Once 400 flower hoods are in use, the facility has the capability of producing 3,600 pounds of product per year.
- A Medical Marijuana Off Premise Cultivation License (OPC) is attached to this property, and has been approved by the city of Denver.
- The location is qualified for recreational licensing.
- A Marijuana Infused Products License (MIP) is attached to this property, and has been approved by the city of Denver.
- Projected 1st Harvest - Fall 2015

Recreational Qualified Retail Location- 2949 W Alameda Avenue, Denver, CO

- Free standing 3,300 square ft. facility which was previously the highest volume dispensary in Denver.
- A Medical Marijuana Dispensary License is attached to this property, and has been approved by the city of Denver.
- This location is qualified for recreational licensing, and we believe it is the highest traffic volume, legally compliant location in the region.
- Projected Opening - Fall 2015

Retail Facility - 2215 4th Avenue South, Seattle, WA

- Recreational Qualified Retail Location (Plans Submitted and Approved by City of Seattle).
- This free standing 4,500 square ft. location is a few blocks from Starbucks Headquarters and both the football and baseball stadiums. The company believes it is the highest traffic volume, legally compliant location in the region.
- Projected Opening - Currently under construction, planned opening Fall 2015

Recreational Qualified Retail Location- 755 South Jason St Denver, CO

- A Medical Marijuana Dispensary License is attached to this property, and has been approved by the city of Denver.
- This 2,000 square ft. location is qualified for recreational licensing.
- Projected Opening - Fall 2015

Recreational Qualified Cultivation Facility- 755 South Jason St Denver, CO

- A Medical Marijuana off Premise Cultivation License (OPC) is attached to this property, and has been approved by the city of Denver.
- This location is qualified for recreational licensing.
- Construction & build out is complete on this 14,800 sf facility, including 300 marijuana flower hoods.
- Projected 300 hood annual production capacity, 2,700 lbs. of marijuana.
- Projected 1st Harvest - Fall 2015

- Recreational Qualified Cultivation Facility- 800 N 42nd Street Springfield, OR

- Recreational Marijuana Cultivation qualified 16,060 square ft. location.
- Projected 400 hood annual production capacity, 3,600 lbs. of marijuana.
- Projected 1st Harvest - Fall 2015

As the company progresses on the strategic milestone achievements, it anticipates publicly updating the investment community on Diego's progress as they move fully into an operational company. Driving these achievements is the world class management team and board which include:

PHILIP GAY, Chief Executive Officer

- Philip Gay has over 25 years' experience in operating restaurants, and has assisted middle market companies with fi­nancing, mergers and acquisitions, franchising and strategic planning needs.
- Previously President and CEO and CFO of Grill Concepts Inc. (NASDAQ), CFO for California Pizza Kitchen, CFO and Interim CEO for Wolfgang Puck Food Company,
- CEO for Color Me Mine, CEO and COO for Diversified Food Group. Graduated with a BSC, Economics at London School of Economics and Political Science.

RON THROGMARTIN, Chief Operating Offi­cer

- Assisted in developing family retail and brand business, which is currently in 16 South Eastern States, and is doing $2.4BN in annual revenue. The company is publically traded on the NYSE. Entrepreneur who has developed several successful small businesses. Owned a development company and built out over 3.5MM square feet. Partner in developing largest privately held beef cattle heard in USA.
- Consulted on the development of grow and retail operations for Marijuana in Colorado. Successfully managed the complicated state licensing process for retail and grow operations.
- Education background: Ball State University, BS

NICK ROBERTS, Chief Financial Officer

- Mr. Roberts most recently worked as a Financial Manager at Triple Enterprises which he joined in October 2014.
- Previously, he had been in the executive search field for more than 25 year where he founded Pacific Search Group, Inc., in 1997 and Spectrum Search Associates, Inc. in 1987, before selling his interest in the firm.
- Prior to this, he worked in the private sector for over 20 years and rose to CFO of IHOP Corp. (now DineEquity, Inc.), an international restaurant chain.
- His early career began with a large CPA firm, where he obtained his CPA.
- Education background: B.S. and MBA degrees from the University of California, Los Angeles.

DOUGLAS ANDERSON, Founder, Vice Chairman, Sr. VP Strategy & Vision

- Formally Trained Underwriter & Investment Banker. CEO, Wall Street Capital Partners. Directed several hundred million in agriculture investments.
- Serial Entrepreneur, bringing one of his businesses to pro­fitability & $20MM in the ­first year. Extensive board building experience, national & international business
- Development experience. USMC veteran, member of elite Recon. Served with U.S. State Department at American Embassies.
- Board of Directors: Veterans Cemetery (Arlington of the West), Strang Cancer Prevention Center (Strang invented the PAP test, which has saved more women from cancer than all other preventatives combined). Advisory Board: United Nations, Global Agriculture Forum.
- Education background: University of Washington, Texas A&M, Harvard

ALAN VALDES, Chairman

- 36 Year Member of the NYSE, Director of Trading Floor Operations, DME. Chairman at Wall Street Capital Partners, Veteran of Goldman Sachs and Partner in the largest EB5 project in USA. Former Board Director, Vision Finance, Largest Fund in Asia. Advisory Board: United Nations, New York Museum of Modern Art.
- Regular expert commentator on CNBC and all major networks, viewed by 350 million people per week around the globe.
- Education background: Seton Hall, NYU, Harvard

STEVE NORRIS, Director

- Mr. Norris is one of five co-founders of the Carlyle Group, a major merchant bank based in Washington, D.C. From 1988-1997, Mr. Norris served as Carlyle's President and was a principal participant and key advisor in Carlyle's numerous investments in various public and private companies.
- Currently serving as Chairman of Stephen Norris Capital Partners, LLC, and Mr. Norris has substantial expertise in structuring, negotiating and implementing leveraged buy-outs, cash-flow-based investments and financing strategies in the public and private capital markets.
- Prior to co-founding Carlyle, Mr. Norris was a Corporate Vice President of Marriott Corporation in Washington, D.C. He was a principal strategist and advisor for Marriott's substantial public and private financings, limited partnerships, acquisitions and divestitures from 1981 to mid-1987.
- In 1992, Mr. Norris was appointed by President George Bush, and confirmed by the U.S. Senate, as one of the five board members of the approximately (at the time) $68 billion Federal Retirement Thrift Investment Board.
- Education Background: Fellow at Yale Law School (1977) and received a B.S. and J.D. (1972, 1975) with honors from the University of Alabama, and an L.L.M. from New York University (1976).

About Diego Pellicer Worldwide, Inc.

Diego Pellicer Worldwide, Inc. is a real estate and a consumer retail development company that is focused on developing Diego Pellicer as the world's first "premium" marijuana brand by adhering to the highest quality and standards for its facilities along with both cannabis and non-cannabis products. The company's initial focus is to acquire and develop legally compliant real estate locations for the purposes of leasing them to state licensed companies in the cannabis industry. Diego does not grow or sell marijuana or marijuana infused products in the early stages of this plan.

For more information, check out: http://diegopellicer.com.

Forward-Looking Statements

Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Form 8-K filed on March 19, 2015, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.

Contact Information

Hayden IR
Cameron Donahue
cameron@haydenir.com
651-653-1854

SOURCE: Diego Pellicer Worldwide, Inc.