CBD has officially gone mainstream
PORTLAND, Ore., May 1, 2019 /PRNewswire/ -- With an attendance rate of 250,000 and viewership in the millions, NASCAR's Coca-Cola 600 is a Memorial Day tradition dating back to 1959.
This year, hemp company diemCBD will be featured alongside top brands like Apple, Starbucks, Microsoft, and Coca-Cola.
diemCBD has partnered with marketing company Swag'r to launch an augmented reality game for Coca-Cola 600 attendees. Similar to Pokemon Go, users can download an app to collect diemCBD tokens while exploring the NASCAR event, leading them to coupons, free products, and more.
At the Coca-Cola 600, diemCBD is offering discounts and giveaways for CBD-infused gummies, capsules, and tinctures. For the unfamiliar, CBD is a compound found in hemp plants recently legalized by the federal level government. Unlike marijuana, CBD from hemp won't get you high, and it is rising in popularity for a variety of uses from skincare to muscle soreness to anxiety relief.
diemCBD CEO Chris Mitchem says, "We've seen the power of what CBD can do for people, because we've seen what it can do for our families. We're committed to helping people continue to find the relief they are looking for by providing them with products that we believe in and use ourselves."
"Diem" is short for the phrase "carpe diem," which means "seize the day" in latin. diemCBD was founded by friends Chris Mitchem and Frank Kanekoa in 2017. A true American success story, the duo built the company from scratch by maxing out their credit cards.
diemCBD provides plant-based solutions to empower you to design a lifestyle and wellness plan that fits your life. The company partners with the most responsible, GAP Certified (Good Agricultural Practices), family-run farms to source hemp CBD. diemCBD offers a wide array of CBD products including gummies, tinctures, capsules, lotions, vaporizer pens and more.
All of diemCBD's products meet the quality and testing standards defined in the 2018 Farm Bill passed by the United States Congress. As such, the company's products contain less than .3% THC, which means they will not generate any psychoactive effects upon use, and can be legally distributed across state lines and internationally. 5% of diemCBD's earnings are donated to charity.
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