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Digital English Language Learning Market size to grow by USD 12.38 billion | Market Research Insights highlight the Use of Artificial Intelligence and Chatbots as Key Trend | Technavio

·5 min read

NEW YORK, Nov. 16, 2021 /PRNewswire/ -- According to the research report "Digital English Language Learning Market - Forecast and Analysis Report 2021-2025", the market will witness a YOY growth rate of 13.30% in 2021 and is expected to accelerate at a CAGR of almost 17% between 2020 and 2025. The report is segmented by end-user (non-academic learners and academic learners), deployment (on-premise and cloud-based), and geography (APAC, Europe, North America, South America, and MEA).

Attractive Opportunities in Digital English Language Learning Market by End-user, Deployment, and Geography - Forecast and Analysis 2021-2025
Attractive Opportunities in Digital English Language Learning Market by End-user, Deployment, and Geography - Forecast and Analysis 2021-2025

APAC is the largest market for digital English language learning. The increasing incorporation of English language education in the school curriculum and the rising demand for digital English language learning solutions among non-native speakers of English are providing significant growth opportunities for market players in APAC.

View FREE Sample: to know additional highlights and key points on various market segments and their impact in coming years.

Vendor Insights

The global digital English language learning market is fragmented and the vendors are deploying various organic and inorganic growth strategies such as forming strategic alliances and product delivery through multiple distribution channels to compete in the market.

Pearson Plc - In November 2019, the company acquired Lumerit Education LLC, an ed-tech company that helps address the issues of college degree completion and affordability in the consumer and corporate markets.

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

  • Apollo Global Management Inc.

  • Cambridge University Press

  • Cengage Learning Holdings II Inc.

  • EF Education First Ltd.

  • Houghton Mifflin Harcourt Co.

  • eSplice Ltd.

  • New Oriental Education and Technology Group Inc.

  • Pearson Plc

  • Rosetta Stone Ltd.

  • Sanako Oy

Find additional highlights on the growth strategies adopted by vendors and their product offerings. Read Free Sample Report.

Geographical Market Analysis

APAC will provide maximum growth opportunities in the digital English language learning market during the forecast period. According to our research report, the region will contribute 45% of the global market growth and is expected to dominate the market through 2025.

In addition, countries such as China, the US, India, the UK, and Germany are expected to emerge as prominent markets for digital English language learning during the forecast period.

Know more about this market's geographical distribution along with the detailed analysis of the top regions. www.technavio.com/report/digital-english-language-learning-market-industry-analysis

Key Market Trends & Challenges:

The use of artificial intelligence and chatbots is one of the prominent trends that is likely to drive the market growth. Vendors in the market are focusing on incorporating AI and chatbots in their offerings to provide customized learning solutions for students. It also helps educators track student progress, which is revolutionizing digital teaching methods and digital language learning solutions. Also, the use of chatbots that aid in personalized dialogue exchange is enhancing the learning experience. Such developments are expected to foster market growth over the forecast period.

However, the introduction of hearables and potential innovations in the global wearable devices market is expected to hamper the market growth. The excessive adoption of smart wearables such as smartwatches, wristbands, smart footwear, jewelry, and wearable cameras have led to the development of language translation and interpretation devices, also known as hearables. They are used as in-ear devices and facilitate the instant translation of languages. The introduction of these devices is expected to reduce growth opportunities for market players during the forecast period.

View free sample for highlights on market Trends & Challenges affecting the Digital English language learning market.

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Digital English language learning Market Value Chain Analysis

It includes the following core components:

  • Inputs

  • Inbound logistics

  • Operations

  • Outbound logistics

  • Marketing and sales

  • Service

  • Support activities

  • Innovations

Related Reports:

Business English Language Training Market by End-user, Learning Method, and Geography - Forecast and Analysis 2021-2025

Digital English Language Learning Market in APAC by End-user, Deployment, and Geography - Forecast and Analysis 2021-2025

Digital English Language Learning Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of almost 17%

Market growth 2021-2025

USD 12.38 billion

Market structure


YoY growth (%)


Regional analysis

APAC, Europe, North America, South America, and MEA

Performing market contribution

APAC at 45%

Key consumer countries

China, US, India, UK, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Apollo Global Management Inc., Cambridge University Press, Cengage Learning Holdings II Inc., EF Education First Ltd., Houghton Mifflin Harcourt Co., eSplice Ltd., New Oriental Education and Technology Group Inc., Pearson Plc, Rosetta Stone Ltd., and Sanako Oy

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About Us:

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
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Technavio (PRNewsfoto/Technavio)
Technavio (PRNewsfoto/Technavio)

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SOURCE Technavio