Global digital publishing market was valued to be USD 36.29 billion in 2021, and it is expected to reach USD 69.81 billion by 2028 at a CAGR of 13.8% over the forecast period 2022–2028.
Westford, USA, Sept. 20, 2022 (GLOBE NEWSWIRE) -- In today's world, the demand for quality digital content is on the rise. This is especially true for publishing, as people are increasingly turning to online sources for their news and information. Publishers who don't offer digital content are at a disadvantage, as readers are more likely to turn to alternative sources if they don't have access to quality content.
According to a study from SkyQuest, 44% of Americans get news from digital sources, compared to only 31% who receive it from print sources in the digital publishing market. In order to stay ahead of the curve, publishers must make sure that their content is available in digital form. Not only will this make it more accessible for readers, but it will also help publishers increase their audience reach and discover new potential customers.
This increasing demand for the digital publishing market has led to an increase in quality and reputable digital publishing platforms. Some of the top platforms include WordPress, Medium, and Blogger. In addition, there are also countless coloring book publishers and e-learning platforms that provide an excellent way to create engaging content.
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SkyQuest Analysis of Digital Publishing Shows Shocking Results
According to a study by SkyQuest, digital publishing market has already had a global impact on businesses of $325 billion in 2014, and by 2021, reached an impact value of $2.9 trillion. The study found that 47% of all global business activity is now due to digital publishing, with 79% of small businesses using digital methods to communicate with customers. Today, more than 50 million businesses are now publishing their content in an electronic form, and 60% of companies are using social media either exclusively or in addition to other marketing channels.
The benefits for businesses in the digital publishing market include increased visibility and brand awareness, increased customer engagement, and increased traffic to websites. In particular, using digital publishing methods has been found to be particularly beneficial for smaller businesses that may not have the resources or expertise to produce printed material. Companies that publish online can also keep more control over their content and better manage customer relationships.
There are a number of different platforms available for businesses to publish their content online in the global digital publishing market, including WordPress, Blogger, News sites, Google Docs, Medium, and Wordpress.com.
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Asia Pacific has Become a Hub for Digital Publishing Market—Region Generates Over 40% of Market Revenue
Digital publishing has become a key part of the business landscape. Across all industries, businesses are searching for ways to increase revenue and reach new audiences. In the Asia Pacific region, digital publishing market is playing an important role in reaching new customers and building a stronger reputation.
According to a study by SkyQuest, global digital publishing market is generating over 40% of market revenue in the Asia Pacific region. This trend is being driven by the growth of ecommerce in the region, as well as the increased demand for content from businesses and consumers. The Asia Pacific region is home to some of the most innovative digital publishers such as Charlton Media Group, Straits Time, Mothership, Nikki Asia, and Media Indonesia. These publishers are able to offer unique content that appeal to a wide range of customers. They are also able to generate large volumes of traffic, which helps them to reach new audiences quickly.
Digital publishing market is changing the way businesses operate across the Asia Pacific region. It is creating a stronger reputation for businesses and helping them to reach new customers faster than ever before.
In China, online publication is becoming increasingly popular as an efficient method of reaching a global audience. A study by SkyQuest found that 79% of Chinese consumers research products online before making a purchase decision, which makes online advertising an important part of Chinese businesses’ marketing strategy. Furthermore, as China’s population becomes increasingly affluent, companies looking to penetrate the Chinese market need to consider online publishing as an option for reaching consumers across the country.
Growth Opportunity for Digital Publishing Companies
The digital publishing market is growing rapidly and is projected to be worth $69.81 billion by 2028. This growth presents an opportunity for businesses to enter the market and gain a share of this lucrative market.
There are a number of ways to capitalize on this growth, including creating new content such audiobook and children playbook, developing innovative marketing strategies, and expanding distribution channels. As per SkyQuest analysis, creating new content stream is perhaps the most direct way to grow revenue.
In order to remain competitive in the global digital publishing market, businesses need to continue developing new and original content, as well as supporting it with strong marketing efforts. Strategies for creating content include creating motivational, educational, soothing content that focus on specific topics such as sleeping, pitching ideas to publications, and becoming affiliated with reputable online communities. Developing innovative marketing strategies is also essential in the digital publishing industry.
Businesses can use various marketing tactics to reach their target audience in the digital publishing market, such as developing exclusive content, sponsoring events, or running marketing campaigns on social media platforms. They can also partner with other companies in order to increase their exposure and reach more people. One-way businesses can expand their reach is through distribution channels. They can increase their advertising budget in order to target more people or they can try out new distribution methods such as subscription services or e-commerce platforms.
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Top Players in Global Digital Publishing Market
Adobe, Inc. (US)
Amazon.com Inc. (US)
Apple, Inc. (US)
Netflix, Inc. (US)
Comcast Corporation (US)
Thomson Reuters Corporation (Canada)
Xerox Corporation (US)
RELX Plc. (UK)
Georg von Holtzbrinck GmbH & Co. KG (Germany)
McGraw-Hill Education (US)
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