Digital Superman? Collectibles Will Get A Digital Companion In New Funko, Warner Bros. Tie Up
Funko Inc (NASDAQ: FNKO) has partnered with Warner Bros Discovery Inc's (NASDAQ: WBD) Warner Bros. Consumer Products and DC for a new addition to its Digital Pop! Series.
The series features a DC The Brave and the Bold #28 (1959) - Comic Book Cover, available to fans in a bundle that marries a physical collectible with a digital twin.
The limited-edition collection has a specially minted Digital Pop! alongside a physical collectible simultaneously, releasing exclusively on Walmart Inc (NYSE: WMT) Walmart.com on October 7, 2022.
Also Read: Funko Lands In Snoop Dogg's 'Tha Dogg House' In New Retail Experience
Making its debut exclusively during Walmart Collector Con, the release is limited to 30,000 units.
"This is an opportunity to create an easy entryway for shoppers to own digital collectibles featuring fan-favorite brands and characters," said CEO Andrew Perlmutter.
Published by DC, The Brave and the Bold features team-ups of iconic characters from across the DC Universe.
Price Action: FNKO shares are trading lower by 0.09% at $22.35 on the last check Wednesday.
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