Recent promotional data indicates a stabilization in markdown trends at Dillard's, Inc. (NYSE: DDS), with promotions during the July 4 holiday being similar to last year’s levels, according to Wedbush.
Jen Redding upgraded Dillard's from Underperform to Neutral and raised the price target from $54 to $62.
Data for April through June indicated an upturn in promotions, which had “rendered us cautious on shares,” Redding said a Thursday note. (See her track record here.)
More recent promotional data indicated a stabilization in markdown trends, the analyst said.
While promotions seem to have stabilized, search trends indicate an upswing in demand of around 740 bps in June versus May, and early July data is even stronger, Redding said.
Dillard's has also seen increased Form 4 insider purchasing, she said.
Dillard’s stock has lost 18% since mid-April, and its valuation seems fair, the analyst said.
Wedbush raised its full-year total sales estimate from $1.433 billion to $1.5 billion, ahead of the consensus expectations of $1.481 billion, and the EPS estimate from $4.87 to $5.22 versus a $5.12 consensus forecast.
Dillard's shares were trading higher by 5.94% at $64 at the time of publication Thursday.
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