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Direct Co-ops Announces Exciting New Partnership with Royal-Backed $575 Million ICO Tatatu

Toronto based Direct Global / Direct Co-ops has a stunning surprise for small and medium sized businesses across North America and they say it's something businesses around the world will soon be able to take advantage of.

TORONTO, Aug. 23, 2018 /PRNewswire-iReach/ -- Toronto based Direct Global / Direct Co-ops has a stunning surprise for small and medium sized businesses across North America and they say it's something businesses around the world will soon be able to take advantage of.

Today, Direct announced an exciting new partnership with Royal-backed Tatatu.

Tatatu's ICO has been creating a lot of excitement in the crypto world after selling over $575 million dollars worth of its currency, making it the third most funded cryptocurrency in the marketplace with a mindblowing rise of 323% over the past week alone.

"Tatatu will be the exclusive retail cryptocurrency used on our Direct Local App," said Ahmed Attia, President and CEO of Direct Global / Direct Co-ops, "We're excited that our small and medium sized business members will enjoy access to premium video content, earning rewards for watching and share advertising revenue in a way that is fair and transparent.  Each new Direct member will receive 50 Tatatu coins upon registration, which they will be able to use to purchase products from local businesses through the Direct Local App. Members will earn TTU coins as they enjoy films, TV shows, music and games!  We're really happy to be able to offer this to our members – it's a gamechanger and because it benefits everyone involved it fits perfectly with what we do at Direct Co-ops. It really is a natural partnership."

Founded by award-winning film producer Andrea Iervolino, investors in the Tatatu ICO include such heavyweights as Patricio Slim (the son of Mexican Billionaire Carlos Slim), Lady Monika Bacardi, Prince Felix of Luxembourg, Hollywood icons and many other renowned names from across industries.

Award winning Broadcaster Steve Anthony (who Canadians know from his years on CP24 and MuchMusic) recently announced his involvement with Direct Global / Direct Co-ops.  He was motivated to become part of the company because of their passion for saving small and medium sized businesses – the lifeblood of communities – from big box stores, giving them tools to compete with the Walmarts and the Amazons of the world.

More About Direct Global / Direct Co-ops:

Small and medium-sized businesses (SMEs) in North America, who number approximately 29 million in all, as well as cooperatives, who number 120 million members, can enjoy free membership with www.directcoops.com, helping them to not just survive in the big box era, but to thrive. A Direct Co-ops membership allows companies to vote to reduce costs on 40+ product categories, ranging from light bulbs and coffee, to auto parts and food products. Once enough votes have been secured on a product line, Direct Co-ops is able to negotiate lower prices on that product or product category.

Direct Co-ops is set to launch its Direct Local App, providing each member with their own free website, storefront and buying platform, empowering local communities and leveling the playing field for all.

Membership information and more details available at https://www.directcoops.com

Media Contact: Danny Golnik, Direct Co-ops, 4168364455, danny@directcoops.com

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