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Director Of Driven Brands Holdings Sold $26.00 Million In Stock

Neal Aronson, Director at Driven Brands Holdings (NASDAQ:DRVN), made a large insider sell on September 8, according to a new SEC filing.

What Happened: A Form 4 filing from the U.S. Securities and Exchange Commission on Wednesday showed that Aronson sold 881,393 shares of Driven Brands Holdings at a price of $29.5 per share. The total transaction amounted to $26,001,094.

Following the transaction, Aronson still owns 35,016,155 shares of Driven Brands Holdings worth $1,086,376,208.

Driven Brands Holdings shares are trading up 0.21% at $31.02 at the time of this writing on Monday morning.

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Why Insider Transactions Are Important

Insider transactions shouldn't be used primarily to make an investing decision, however, they can be an important factor for an investor to consider.

In legal terms, an "insider" refers to any shareholder who owns at least 10% of a company. This can include executives in the c-suite and large hedge funds. These insiders are required to let the public know of their transactions via a Form 4 filing, which must be filed within two business days of the transaction.

When a company insider makes a new purchase, that is an indication that they expect the stock to rise.

Insider sells, on the other hand, can be made for a variety of reasons, and may not necessarily mean that the seller thinks the stock will go down.

Transaction Codes To Focus On

Investors prefer focusing on transactions that take place in the open market, indicated in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S indicates a sale. Transaction code C indicates the conversion of an option, and transaction code A indicates the insider may have been forced to sell shares in order to receive compensation that had been promised upon being hired by the company.

Check Out The Full List Of Driven Brands Holdings's Insider Trades.

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