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DISH Brings Blockbuster Apps on iOS

Zacks Equity Research

Blockbuster L.L.C., a business arm of DISH Network Corp. (DISH), is the second-largest satellite TV operator in the U.S. after DIRECTV (DTV). Blockbuster L.L.C. recently brought its popular Blockbuster application to Apple Inc.’s (AAPL) iOS operating platform.

Both Blockbuster’s customers and non-customers can access the apps without any additional charge. The apps offers a list of more than 100,000 movies, TV shows and game titles, trailers, movie and TV show reviews, featuring of movie stars and the available formats.

Moreover, it also allows users to locate the nearest Blockbuster store and enquire about the availability of the latest title. The customer can search for movie titles and TV shows in both English and Spanish, hence providing more options.

DISH Digital also offers a Blockbuster On Demand app, which provides video streaming services to customers at an extremely low rate per show

In 2013, the apps were available in Google Inc.’s (GOOG) Android Play Store and have already reported 50,000 downloads. So, it is anticipated that the availability of the Blockbuster app in the new iOS platform will gain more popularity, going forward.

With the advent of Apple Inc.’s iOS and Google Inc.’s Android operating platform (both are open source platforms), the demand for smartphones and tablets are on the rise. Moreover, the whole concept of watching TV has completely changed as customers demand TV services more. Thus, in order to meet customer preferences as well as to retain its customer base, DISH Network is continuously launching new value added services for its subscribers.
Currently, DISH Network carries a Zacks Rank #3 (Hold).

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