U.S. markets open in 6 hours 47 minutes
  • S&P Futures

    4,226.25
    +4.00 (+0.09%)
     
  • Dow Futures

    33,828.00
    +23.00 (+0.07%)
     
  • Nasdaq Futures

    14,201.75
    +36.25 (+0.26%)
     
  • Russell 2000 Futures

    2,285.50
    +1.00 (+0.04%)
     
  • Crude Oil

    70.77
    -0.27 (-0.38%)
     
  • Gold

    1,785.40
    +10.60 (+0.60%)
     
  • Silver

    26.23
    +0.37 (+1.43%)
     
  • EUR/USD

    1.1905
    -0.0006 (-0.05%)
     
  • 10-Yr Bond

    1.5110
    0.0000 (0.00%)
     
  • Vix

    17.75
    -0.40 (-2.20%)
     
  • GBP/USD

    1.3883
    -0.0041 (-0.30%)
     
  • USD/JPY

    110.0480
    -0.1830 (-0.17%)
     
  • BTC-USD

    37,620.25
    -1,489.00 (-3.81%)
     
  • CMC Crypto 200

    935.05
    -34.82 (-3.59%)
     
  • FTSE 100

    7,153.43
    -31.52 (-0.44%)
     
  • Nikkei 225

    28,964.08
    -54.25 (-0.19%)
     

Disney Animation Used In Pilot Program To Alleviate Child Anxiety During MRI Scans

  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
·1 min read
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.

Royal Philips (NYSE: PHG) has teamed with the EMEA division of Walt Disney Co (NYSE: DIS) on a pilot program to measure the use of Disney animation in reducing anxiety levels experienced by children during MRI exams.

What Happened: Disney is providing custom-made animation for projection within the Philips Ambient Experience, a health technology that integrates architecture, design and audio-video systems to personalize patient environments.

Philips will incorporate six animated pieces featuring Mickey Mouse, Ariel, Marvel's Avengers, Yoda and others and measure if the animation can help alleviate the fear that many children facing in MRI scanning rooms.

See also: How to Buy Disney Stock

What's Next: The pilot program is being conducted in six European hospitals and the results are scheduled to be announced later this year. This marks the first time Disney has collaborated in a clinical research project of this kind.

"I have seen first-hand that MRI scans can be intimidating for children, and I like how focused Philips is on the patient experience," said Jan Koeppen, president of The Walt Disney Company, EMEA.

"At Disney, we look forward to complementing Philips' MRI experience with our stories and characters. We are excited to see the results of the clinical research and to quantify the impact our characters can have in this environment."

The Philips Ambient Experience with specially designed Disney animation. Photo courtesy of Disney and Philips.

See more from Benzinga

© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.