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Disney teams up with Kardashian family in multiyear Hulu deal

Alexandra Canal
·Producer
·2 min read
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“Keeping Up with the Kardashians” — 2.0?

Disney (DIS) said it has teamed up with the famous family during its Investor Day on Thursday — announcing an exclusive, multiyear deal that will allow the Kardashians to create “global content that will stream exclusively on Hulu [which Disney has a majority stake in] in the U.S.” and abroad on the company’s Star platform by late 2021.

All five Kardashian/Jenner sisters — Kourtney, Kim, Khloe, Kendall and Kylie — along with mother Kris are expected to star in the upcoming series.

The news comes just three months after Kim Kardashian West announced the end of E!’s (CMCSA) long-running reality series after 14 years on the air. Since various media sources have said the cast wanted a salary increase (which led to the decision to leave E!) all signs point to a big payday at Hulu. At the moment, Disney has not yet revealed the financial stipulations of the agreement.

Rumors have swirled that the KarJenners would eventually strike a deal with a streaming competitor — or even start a new platform on their own.

Khloe Kardashian, Kylie Jenner, Kris Jenner, Kourtney Kardashian, Kim Kardashian and Kendall Jenner attend the Kardashian Kollection Launch Party at The Colony on August 17, 2011 in Hollywood, California.
Khloe Kardashian, Kylie Jenner, Kris Jenner, Kourtney Kardashian, Kim Kardashian and Kendall Jenner attend the Kardashian Kollection Launch Party at The Colony on August 17, 2011 in Hollywood, California.

Variety reported in 2017 that the Kardashians had signed a “below $100 million” deal to renew “Keeping Up with the Kardashians” on E! through 2020.

However, a conflicting report from TMZ said the family signed a $150 million deal for five seasons. The family celebrated the partnership on Thursday with the hashtag Hulu 2021.

Hulu currently has 38.8 million subscribers whereas the media giant’s flagship streaming service Disney+ reigns supreme with an impressive 86.8 million users as of Dec. 2, the company said.

Disney CEO Bob Chapek added that the platform has “exceeded our wildest expectations” during a time when the entertainment industry at large has struggled to survive.

In a separate announcement, Disney said it will raise the Disney+ subscription price by $1 to $8 per month.

Netflix (NFLX) — one of Disney+’s largest competitors with 195 million subscribers— had previously announced another round of price hikes in October.

Alexandra is a Producer & Entertainment Correspondent at Yahoo Finance. Follow her on Twitter @alliecanal8193

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