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Disney's new streaming service may be more popular than the company expects

·Former Correspondent
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Disney's (DIS) highly-anticipated streaming service Disney+ is looks like it could be a massive hit in the U.S., according to the UBS Evidence Lab.

In a survey of 1,000 U.S. consumers, UBS analysts found that 43% intend to subscribe to Disney+. Breaking those numbers down, 24% said they’re “extremely likely” to subscribe, while 19% said they’re “somewhat likely.”

The entertainment behemoth expects to garner 20 to 30 million subscriptions in the U.S. by 2024, or 20 to 30% of the U.S. households, the UBS survey notes.

The survey also found that Disney+ is especially appealing to the younger demographic and males.

What’s more, of the 1,000 respondents, 67% said they would not cancel their current video streaming services. However, of those intending to subscribe, 57% indicated that they would cancel at least one of their other video streaming services.

43% of respondents in a UBS survey said they intend to subscribe to Disney+.
43% of respondents in a UBS survey said they intend to subscribe to Disney+.

UBS notes that the August survey results are similar to the one they conducted in April and May that found that 43% of 2,000 respondents were "interested" in Disney+. However, this survey, conducted between August 12th and 14th, focuses specifically on the intent to subscribe to the streaming service.

Disney+, which debuts on November 12, will feature content from Disney, Pixar, Marvel, Star Wars, and National Geographic. The service will be available for $7 per month, or $70 per year before any bundling packages or discounts.

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Julia La Roche is a finance reporter at Yahoo Finance. Follow her on Twitter. Send tips to laroche@oath.com.

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