The Apple (AAPL) retail experience has been a key part of the company’s image since its first stores opened in the summer of 2001. The sleek maple-and-stone spaces, with products front-and-center and an army of cheerful, T-shirt-wearing sales staff always at hand to answer questions or offer assistance -- for many shoppers, the bustling, busy energy of the stores is a big part of the brand's appeal.
“The Apple stores offer an amazing new way to buy a computer,” said Apple CEO Steve Jobs upon their opening, which at that point weren’t even selling the iPod yet. “Rather than just hear about megahertz and megabytes, customers can now learn and experience the things they can actually do with a computer, like make movies, burn custom music CDs and publish their digital photos on a personal website.”
But, as it turns out, many of Apple’s own retail employees don’t see it that way, and they’re taking to social media in droves to vent their frustrations – with the customers, the products and the company itself.
According to a recent report posted by 9to5Mac’s Mark Gurman -- in which he dives into the secret world of the company’s less-than-satisfied employees -- this “Apple Anonymous” community represents a very small portion of the company’s 40,000-strong retail workforce, but they’re making their opinions known on social media outlets including Twitter and Google+, posting anonymously to avoid disciplinary action from their bosses.
In short, these people aren’t very happy with their jobs. They lament what they see as failures of management, complain about customers’ often basic requests, question the direction of the company and vent about topics as mundane as the music that’s played in Apple stores.
Take a look below at what some members of the Apple Anonymous community have recently posted to Twitter.
At the Genius Bar we focus on repairing relationships. Does anybody try to repair broken relationships between employee & Apple? #nodontcare
— Anon Genius (@yourdrivefailed) March 26, 2013
I broke down at work today. I’m burnt out. I can’t deal with dickhead cx’s, never present management and bs policy.— Credo B.S. (@credobullshit) March 26, 2013
Saturday tip for Genii working at the bar:Water is the same color as vodka.eight 8oz servings a day recommended to deal with stupidity.— Genius Bar Tales (@GeniusBarTales) March 24, 2013
There are people who are paid to listen to others complain.They're called "therapists."They are not called "retail employees."
— Red Zone Ho (@AcerbicRedZone) March 27, 2013
Everyone at my store is quitting! Everyone!!!
— Red Zone Director (@RedZoneOperator) March 23, 2013
Just because I wear a Blueshirt doesn't mean I'm there to wipe your ass and/or to help chew your food.Learn to READ and help yourself.
— genie_star (@genie_star) March 23, 2013
I get sick of hearing advisors make incorrect statements about Apple Retail. They don't get it. Why are we lowering our hiring standards?
— AppleCare Less (@Allaroundapple) March 26, 2013
Almost our whole creative team is leaving the store. Wow.
— Red Zone Ranting (@RedZoneRanting) March 24, 2013
The MacBook Air still doesn’t have a touchscreen. Please stop poking it, sir.
— GeniusRoomTales (@GeniusRoomTales) March 23, 2013
Specialists are treated like dirt. Idc what anyone says, we are the bottom of the cesspool that is Apple. #overit
— just a specialist(@justaspecialist) March 19, 2013
What do you think? Are Apple’s retail employees particularly disgruntled, or are their complaints common to most retail workers?