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# Does Hollywood Bowl Group plc’s (LON:BOWL) PE Ratio Warrant A Buy?

This article is intended for those of you who are at the beginning of your investing journey and want to begin learning about how to value company based on its current earnings and what are the drawbacks of this method.

Hollywood Bowl Group plc (LON:BOWL) is currently trading at a trailing P/E of 15.9x, which is lower than the industry average of 19x. While BOWL might seem like an attractive stock to buy, it is important to understand the assumptions behind the P/E ratio before you make any investment decisions. Today, I will deconstruct the P/E ratio and highlight what you need to be careful of when using the P/E ratio.

### What you need to know about the P/E ratio

The P/E ratio is one of many ratios used in relative valuation. It compares a stock’s price per share to the stock’s earnings per share. A more intuitive way of understanding the P/E ratio is to think of it as how much investors are paying for each dollar of the company’s earnings.

P/E Calculation for BOWL

Price-Earnings Ratio = Price per share ÷ Earnings per share

BOWL Price-Earnings Ratio = £2.13 ÷ £0.134 = 15.9x

The P/E ratio isn’t a metric you view in isolation and only becomes useful when you compare it against other similar companies. We want to compare the stock’s P/E ratio to the average of companies that have similar characteristics as BOWL, such as size and country of operation. One way of gathering a peer group is to use firms in the same industry, which is what I’ll do. BOWL’s P/E of 15.9 is lower than its industry peers (19), which implies that each dollar of BOWL’s earnings is being undervalued by investors. This multiple is a median of profitable companies of 24 Hospitality companies in GB including Veltyco Group, C.H. Bailey and Heavitree Brewery. You can think of it like this: the market is suggesting that BOWL is a weaker business than the average comparable company.

### A few caveats

However, there are two important assumptions you should be aware of. Firstly, our peer group contains companies that are similar to BOWL. If this isn’t the case, the difference in P/E could be due to other factors. For example, if you compared higher growth firms with BOWL, then its P/E would naturally be lower since investors would reward its peers’ higher growth with a higher price. The second assumption that must hold true is that the stocks we are comparing BOWL to are fairly valued by the market. If this is violated, BOWL’s P/E may be lower than its peers as they are actually overvalued by investors.

### What this means for you:

If your personal research into the stock confirms what the P/E ratio is telling you, it might be a good time to add more of BOWL to your portfolio. But keep in mind that the usefulness of relative valuation depends on whether you are comfortable with making the assumptions I mentioned above. Remember that basing your investment decision off one metric alone is certainly not sufficient. There are many things I have not taken into account in this article and the PE ratio is very one-dimensional. If you have not done so already, I urge you to complete your research by taking a look at the following:

1. Future Outlook: What are well-informed industry analysts predicting for BOWL’s future growth? Take a look at our free research report of analyst consensus for BOWL’s outlook.
2. Past Track Record: Has BOWL been consistently performing well irrespective of the ups and downs in the market? Go into more detail in the past performance analysis and take a look at the free visual representations of BOWL’s historicals for more clarity.
3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.

To help readers see past the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price-sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned. For errors that warrant correction please contact the editor at editorial-team@simplywallst.com.