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How Does Kellogg Compare with Its Peers on Key Moving Averages?

Sue Miller

Kellogg Posts Fiscal 1Q16 Earnings and Updates Guidance

(Continued from Prior Part)

Kellogg’s moving averages

Kellogg Company (K) closed at $76.37 on May 10. It’s trading 2.8% above its 100-day moving average and 0.3% above its 50-day moving average. Kellogg has risen ~6% YTD (year-to-date).

Peers’ moving averages

Kellogg’s peers in the industry include General Mills (GIS), Lancaster Colony (LANC), and Mondelez International (MDLZ). On May 10, General Mills closed at $63.73, which is 7.4% above its 100-day moving average, 3.1% above its 50-day moving average, and 3.1% above its 20-day moving average. General Mills has risen ~10% YTD.

Lancaster Colony closed at $123.19. This is 12.3% above its 100-day moving average, 11.5% above its 50-day moving average, and 7.4% above its 20-day moving average. Mondelez International is trading 7.8% above its 100-day moving average, 7.1% above its 50-day moving average, and 4.1% above its 20-day moving average. The stock closed at $45.04 on May 10.

These stocks are all part of the Guggenheim S&P 500 Equal Weight Consumer Staples ETF (RHS). RHS invests 2.6% of its holdings in Kellogg, 2.5% of its holdings in General Mills, and 2.5% of its holdings in Mondelez International.

RHS is trading 5.7%, 3.0%, and 2.9% above its 100-day, 50-day, and 20-day moving averages, respectively. It closed at $45.04 on May 10. RHS has risen 7.4% YTD. Analysts’ estimates indicate rises of 2.0% for Kellogg and 7.3% for Mondelez International over the next 12 months. Meanwhile, General Mills and Lancaster Colony have already beaten analysts’ estimates by 6.4% and 9.9%, respectively.

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