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# Does MOQ Limited's (ASX:MOQ) P/E Ratio Signal A Buying Opportunity?

This article is written for those who want to get better at using price to earnings ratios (P/E ratios). We'll look at MOQ Limited's (ASX:MOQ) P/E ratio and reflect on what it tells us about the company's share price. Looking at earnings over the last twelve months, MOQ has a P/E ratio of 16.9. That is equivalent to an earnings yield of about 5.9%.

### How Do You Calculate A P/E Ratio?

The formula for P/E is:

Price to Earnings Ratio = Share Price Ã· Earnings per Share (EPS)

Or for MOQ:

P/E of 16.9 = A\$0.24 Ã· A\$0.014 (Based on the year to June 2019.)

### Is A High P/E Ratio Good?

The higher the P/E ratio, the higher the price tag of a business, relative to its trailing earnings. All else being equal, it's better to pay a low price -- but as Warren Buffett said, 'It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price.'

### How Does MOQ's P/E Ratio Compare To Its Peers?

One good way to get a quick read on what market participants expect of a company is to look at its P/E ratio. If you look at the image below, you can see MOQ has a lower P/E than the average (31.9) in the software industry classification.

Its relatively low P/E ratio indicates that MOQ shareholders think it will struggle to do as well as other companies in its industry classification. Since the market seems unimpressed with MOQ, it's quite possible it could surprise on the upside. You should delve deeper. I like to check if company insiders have been buying or selling.

### How Growth Rates Impact P/E Ratios

P/E ratios primarily reflect market expectations around earnings growth rates. Earnings growth means that in the future the 'E' will be higher. Therefore, even if you pay a high multiple of earnings now, that multiple will become lower in the future. And as that P/E ratio drops, the company will look cheap, unless its share price increases.

In the last year, MOQ grew EPS like Taylor Swift grew her fan base back in 2010; the 103% gain was both fast and well deserved.

### Remember: P/E Ratios Don't Consider The Balance Sheet

The 'Price' in P/E reflects the market capitalization of the company. In other words, it does not consider any debt or cash that the company may have on the balance sheet. Hypothetically, a company could reduce its future P/E ratio by spending its cash (or taking on debt) to achieve higher earnings.

Such spending might be good or bad, overall, but the key point here is that you need to look at debt to understand the P/E ratio in context.

### MOQ's Balance Sheet

MOQ has net cash of AU\$5.2m. This is fairly high at 14% of its market capitalization. That might mean balance sheet strength is important to the business, but should also help push the P/E a bit higher than it would otherwise be.

### The Verdict On MOQ's P/E Ratio

MOQ trades on a P/E ratio of 16.9, which is fairly close to the AU market average of 17.1. The excess cash it carries is the gravy on top its fast EPS growth. So based on this analysis we'd expect MOQ to have a higher P/E ratio.

Investors should be looking to buy stocks that the market is wrong about. If it is underestimating a company, investors can make money by buying and holding the shares until the market corrects itself. We don't have analyst forecasts, but you could get a better understanding of its growth by checking out this more detailed historical graph of earnings, revenue and cash flow.

You might be able to find a better buy than MOQ. If you want a selection of possible winners, check out this free list of interesting companies that trade on a P/E below 20 (but have proven they can grow earnings).

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.