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How Does Pricer's (STO:PRIC B) P/E Compare To Its Industry, After Its Big Share Price Gain?

Simply Wall St

It's really great to see that even after a strong run, Pricer (STO:PRIC B) shares have been powering on, with a gain of 41% in the last thirty days. That's tops off a massive gain of 140% in the last year.

Assuming no other changes, a sharply higher share price makes a stock less attractive to potential buyers. In the long term, share prices tend to follow earnings per share, but in the short term prices bounce around in response to short term factors (which are not always obvious). So some would prefer to hold off buying when there is a lot of optimism towards a stock. Perhaps the simplest way to get a read on investors' expectations of a business is to look at its Price to Earnings Ratio (PE Ratio). Investors have optimistic expectations of companies with higher P/E ratios, compared to companies with lower P/E ratios.

Check out our latest analysis for Pricer

How Does Pricer's P/E Ratio Compare To Its Peers?

Pricer's P/E is 24.30. The image below shows that Pricer has a P/E ratio that is roughly in line with the electronic industry average (25.0).

OM:PRIC B Price Estimation Relative to Market, January 15th 2020

Pricer's P/E tells us that market participants think its prospects are roughly in line with its industry. The company could surprise by performing better than average, in the future. I would further inform my view by checking insider buying and selling., among other things.

How Growth Rates Impact P/E Ratios

Probably the most important factor in determining what P/E a company trades on is the earnings growth. When earnings grow, the 'E' increases, over time. That means unless the share price increases, the P/E will reduce in a few years. A lower P/E should indicate the stock is cheap relative to others -- and that may attract buyers.

Pricer increased earnings per share by a whopping 44% last year. And earnings per share have improved by 30% annually, over the last three years. So we'd generally expect it to have a relatively high P/E ratio.

A Limitation: P/E Ratios Ignore Debt and Cash In The Bank

It's important to note that the P/E ratio considers the market capitalization, not the enterprise value. So it won't reflect the advantage of cash, or disadvantage of debt. Hypothetically, a company could reduce its future P/E ratio by spending its cash (or taking on debt) to achieve higher earnings.

While growth expenditure doesn't always pay off, the point is that it is a good option to have; but one that the P/E ratio ignores.

How Does Pricer's Debt Impact Its P/E Ratio?

The extra options and safety that comes with Pricer's kr90m net cash position means that it deserves a higher P/E than it would if it had a lot of net debt.

The Bottom Line On Pricer's P/E Ratio

Pricer has a P/E of 24.3. That's higher than the average in its market, which is 19.4. Its net cash position is the cherry on top of its superb EPS growth. So based on this analysis we'd expect Pricer to have a high P/E ratio. What we know for sure is that investors have become much more excited about Pricer recently, since they have pushed its P/E ratio from 17.2 to 24.3 over the last month. For those who prefer to invest with the flow of momentum, that might mean it's time to put the stock on a watchlist, or research it. But the contrarian may see it as a missed opportunity.

Investors have an opportunity when market expectations about a stock are wrong. People often underestimate remarkable growth -- so investors can make money when fast growth is not fully appreciated. So this free report on the analyst consensus forecasts could help you make a master move on this stock.

Of course, you might find a fantastic investment by looking at a few good candidates. So take a peek at this free list of companies with modest (or no) debt, trading on a P/E below 20.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Thank you for reading.