What Does Rent-A-Center, Inc.'s (NASDAQ:RCII) Share Price Indicate?

Rent-A-Center, Inc. (NASDAQ:RCII), is not the largest company out there, but it saw significant share price movement during recent months on the NASDAQGS, rising to highs of US$31.22 and falling to the lows of US$17.28. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether Rent-A-Center's current trading price of US$17.28 reflective of the actual value of the small-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at Rent-A-Center’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change.

Check out our latest analysis for Rent-A-Center

What's The Opportunity In Rent-A-Center?

Rent-A-Center is currently expensive based on my price multiple model, where I look at the company's price-to-earnings ratio in comparison to the industry average. I’ve used the price-to-earnings ratio in this instance because there’s not enough visibility to forecast its cash flows. The stock’s ratio of 21.97x is currently well-above the industry average of 6.32x, meaning that it is trading at a more expensive price relative to its peers. If you like the stock, you may want to keep an eye out for a potential price decline in the future. Since Rent-A-Center’s share price is quite volatile, this could mean it can sink lower (or rise even further) in the future, giving us another chance to invest. This is based on its high beta, which is a good indicator for how much the stock moves relative to the rest of the market.

Can we expect growth from Rent-A-Center?

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Future outlook is an important aspect when you’re looking at buying a stock, especially if you are an investor looking for growth in your portfolio. Although value investors would argue that it’s the intrinsic value relative to the price that matter the most, a more compelling investment thesis would be high growth potential at a cheap price. With profit expected to more than double over the next couple of years, the future seems bright for Rent-A-Center. It looks like higher cash flow is on the cards for the stock, which should feed into a higher share valuation.

What This Means For You

Are you a shareholder? It seems like the market has well and truly priced in RCII’s positive outlook, with shares trading above industry price multiples. However, this brings up another question – is now the right time to sell? If you believe RCII should trade below its current price, selling high and buying it back up again when its price falls towards the industry PE ratio can be profitable. But before you make this decision, take a look at whether its fundamentals have changed.

Are you a potential investor? If you’ve been keeping an eye on RCII for a while, now may not be the best time to enter into the stock. The price has surpassed its industry peers, which means it is likely that there is no more upside from mispricing. However, the optimistic prospect is encouraging for RCII, which means it’s worth diving deeper into other factors in order to take advantage of the next price drop.

If you'd like to know more about Rent-A-Center as a business, it's important to be aware of any risks it's facing. Case in point: We've spotted 4 warning signs for Rent-A-Center you should be mindful of and 1 of these shouldn't be ignored.

If you are no longer interested in Rent-A-Center, you can use our free platform to see our list of over 50 other stocks with a high growth potential.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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