Does Saga Communications, Inc.’s (NASDAQ:SGA) P/E Ratio Signal A Buying Opportunity?

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The goal of this article is to teach you how to use price to earnings ratios (P/E ratios). We’ll look at Saga Communications, Inc.’s (NASDAQ:SGA) P/E ratio and reflect on what it tells us about the company’s share price. Saga Communications has a P/E ratio of 8.12, based on the last twelve months. That corresponds to an earnings yield of approximately 12%.

Check out our latest analysis for Saga Communications

How Do You Calculate A P/E Ratio?

The formula for price to earnings is:

Price to Earnings Ratio = Price per Share ÷ Earnings per Share (EPS)

Or for Saga Communications:

P/E of 8.12 = $33.25 ÷ $4.1 (Based on the trailing twelve months to September 2018.)

Is A High Price-to-Earnings Ratio Good?

A higher P/E ratio means that investors are paying a higher price for each $1 of company earnings. That is not a good or a bad thing per se, but a high P/E does imply buyers are optimistic about the future.

How Growth Rates Impact P/E Ratios

P/E ratios primarily reflect market expectations around earnings growth rates. Earnings growth means that in the future the ‘E’ will be higher. That means unless the share price increases, the P/E will reduce in a few years. Then, a lower P/E should attract more buyers, pushing the share price up.

Notably, Saga Communications grew EPS by a whopping 138% in the last year. And its annual EPS growth rate over 5 years is 5.8%. So we’d generally expect it to have a relatively high P/E ratio.

How Does Saga Communications’s P/E Ratio Compare To Its Peers?

The P/E ratio indicates whether the market has higher or lower expectations of a company. We can see in the image below that the average P/E (14.4) for companies in the media industry is higher than Saga Communications’s P/E.

NasdaqGM:SGA Price Estimation Relative to Market, March 11th 2019
NasdaqGM:SGA Price Estimation Relative to Market, March 11th 2019

Its relatively low P/E ratio indicates that Saga Communications shareholders think it will struggle to do as well as other companies in its industry classification. Many investors like to buy stocks when the market is pessimistic about their prospects. You should delve deeper. I like to check if company insiders have been buying or selling.

Don’t Forget: The P/E Does Not Account For Debt or Bank Deposits

Don’t forget that the P/E ratio considers market capitalization. In other words, it does not consider any debt or cash that the company may have on the balance sheet. Hypothetically, a company could reduce its future P/E ratio by spending its cash (or taking on debt) to achieve higher earnings.

Such expenditure might be good or bad, in the long term, but the point here is that the balance sheet is not reflected by this ratio.

How Does Saga Communications’s Debt Impact Its P/E Ratio?

Since Saga Communications holds net cash of US$29m, it can spend on growth, justifying a higher P/E ratio than otherwise.

The Verdict On Saga Communications’s P/E Ratio

Saga Communications’s P/E is 8.1 which is below average (17.4) in the US market. The net cash position gives plenty of options to the business, and the recent improvement in EPS is good to see. One might conclude that the market is a bit pessimistic, given the low P/E ratio.

When the market is wrong about a stock, it gives savvy investors an opportunity. If the reality for a company is not as bad as the P/E ratio indicates, then the share price should increase as the market realizes this. We don’t have analyst forecasts, but you could get a better understanding of its growth by checking out this more detailed historical graph of earnings, revenue and cash flow.

Of course you might be able to find a better stock than Saga Communications. So you may wish to see this free collection of other companies that have grown earnings strongly.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.

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