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Dole-Earth Wins Best Creative 2012 Campaign at Hamma Awards


Dole Fresh Fruit Europe was honored last night at the Hamma awards ceremony held on November 15th at the Magnus Hall in Hamburg for its 2012 Dole-Earth marketing campaign. Dole-Earth received the award for the most creative marketing campaign 2012 in the category “large companies”

The Hamma Awards celebrated for the second time the best marketing campaigns “made in Hamburg” in 4 categories: the best creative prizes for small and large companies, best social project and best campaign promoting Hamburg. The Hamma awards are organized jointly by the Hamburg Marketing Club and the newspaper “Hamburger Abendblatt” in partnership with the public radio and TV group Norddeutsche Rundfunk (NDR)

The Hamma jury said that Dole-Earth makes through the web a production process transparent and tangibly traceable. Bananas have suddenly a history and a face. In addition the project combines economical, ecological and social objectives.

“We are thrilled to receive this award says Xavier Roussel, Marketing and Communication Director at Dole Fresh Fruit Europe. Dole-Earth is setting a new standard in terms of supply chain transparency and inviting consumer right back to farm where it comes from. It is about banana production but mostly about the people behind the product. This engaging and emotional experience is as close as possible to a real farm tour. After completing it, consumers will certainly take a very different look at their banana.”

About Dole-Earth : All Dole branded bananas to Europe carry since spring 2012 a new sticker with a 5 digits farm code allowing to trace on www.dole-earth.com their fruit back to the farm where it was produced. Visitors are also offered to take a virtual tour of a plantation and discover all steps it takes to produce a premium fruit. Through different videos consumers can also discover the banana supply chain and different aspects of Dole’s social responsibility programs.

About Dole Europe: Dole Europe is part of Dole Foods, the world’s largest supplier of fresh and processed fruit and vegetables and employer of around 59,000 people globally. Dole Europe imports a wide range of fresh fruit and vegetables from both Dole Food Company’s own farms and independent growers situated all over the world. Dole Europe also provides retailers with innovative solutions for services and products. The company focuses on four core values: competence, responsibility, integrity and enthusiasm. Its network stretches from Scandinavia to South Africa, from Italy to Russia. More information at www.dole.eu