EDMONTON, ALBERTA--(Marketwire - Mar 18, 2013) - DONOVAN Creative, an Edmonton-based, full-service marketing and communications agency, has launched a unique focus group testing facility in its downtown office. Offering state-of-the-art, high definition audio-visual equipment with recording and live-streaming capabilities, this facility and DONOVAN''s research expertise provide Edmonton with the most advanced equipment and knowledge required to capture crucial research information.
Not only for market researchers, this facility can be utilized by any organization looking to gain insights and opinions through public consultation. This includes businesses, government, researchers, marketers, and public engagement professionals looking to gain insight into their products, services, and ideas, all of which affect their bottom line.
"The true benefit from using DONOVAN''s facility is that it is part of a fully integrated service that is turnkey," explains Michael Donovan, President and Chief Creative Officer of DONOVAN Creative. "Not only do we offer the most up-to-date technological equipment for focus group testing, we also offer support in helping an organization use the data that is collected to solve their business and marketing challenges."
Those who use the facility also have access to DONOVAN''s supplementary services, such as recruitment, moderation, note-taking, project management, incentive handling, and catering.
The facility supports public information gathering and acts as a venue for workshops, community consultations, corporate retreats, and a way to oversee and analyze group interaction.
"Research such as this provides crucial market information offering more powerful insights than what is gathered by just conducting basic market and consumer analytics alone," said Michael Donovan. "It uncovers opinions, perceptions, and behaviours while guaranteeing an authentic connection to the target audience."
About Donovan Creative
DONOVAN Creative is an award-winning full-service brand, marketing and communications agency. The firm offers integrated services in brand research, brand development and management, advertising and marketing, public relations as well as web and interactive development. For more information, please visit donovancreative.com.