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Douglasville Nursing and Rehabilitation Center Installs Masimo Patient SafetyNet(TM) System for Improved Patient Monitoring

DOUGLASVILLE, GA and IRVINE, CA--(Marketwired - Aug 22, 2013) - Douglasville Nursing and Rehabilitation Center and Masimo ( NASDAQ : MASI ) today announced that the hospital has deployed Masimo Patient SafetyNet™, clinically shown to help improve patient outcomes and save money.1

Patient SafetyNet can help ensure patients' safety by noninvasively and continuously measuring and tracking their underlying physiological conditions and detect changes that signal declining health status in real-time. When changes occur in the measured values, which may indicate deterioration in the patient's condition, the system automatically sends wireless alerts directly to clinicians -- prompting a potentially lifesaving response to the patient's bedside. Patient SafetyNet also has been clinically shown to reduce preventable, costly rescue events and transfers to intensive care units.1

"Whenever we hear the alarm we can respond to it right away and get to the room fast," Vannie Lee, director of respiratory therapy at Douglasville Nursing and Rehabilitation Center, said of Patient SafetyNet. "It gives us a heads up on what's going on with our patients when we're not at the bedside. Patient SafetyNet has saved many patients' lives here. I don't know what I'd do without it."

The installation of Patient SafetyNet at Douglasville Nursing and Rehabilitation Center is part of the healthcare organization's standardization to Masimo SET® Measure-Through Motion and Low Perfusion pulse oximetry. The performance of Masimo SET® is proven by more than 100 independent and objective studies and thousands of clinical evaluations. Masimo SET® is trusted by clinicians to safely monitor more than 100 million patients each year and is used hospital-wide by eight of the top 10 U.S. hospitals on the U.S. News & World Report Best Hospitals Honor Roll (2013-2014). Compared to other pulse oximeters during patient motion and low perfusion, Masimo SET® provides measurements when other pulse oximeters cannot, dramatically reduces false alarms (specificity), and accurately detects true alarms (sensitivity)2,3 that can indicate a deteriorating patient. Most importantly, Masimo SET® pulse oximetry has been shown to reduce ventilator weaning time and arterial blood gas measurements in the ICU,4 and save lives and costs while reducing rapid response activations and intensive care unit transfers on the general floor.3

"We are excited to partner with Douglasville Nursing and Rehabilitation Center to help address its need for continuous patient monitoring," said Jon Coleman, President, Masimo Worldwide Sales, Professional Services and Medical Affairs. "With the addition of Patient SafetyNet and Masimo SET® Measure-Through Motion and Low Perfusion pulse oximetry, Douglasville Nursing and Rehabilitation Center is armed with powerful technologies to help improve patient outcomes and reduce costs of care."

1 Taenzer A, Blike G, McGrath S, Pyke J, Herrick M, Renaud C, Morgan J. "Postoperative Monitoring - The Dartmouth Experience." Anesthesia Patient Safety Foundation Newsletter Spring-Summer 2012. Available online
2 Shah N, Ragaswamy HB, Govindugari K, Estanol L "Performance of Three New-Generation Pulse Oximeters during Motion and Low Perfusion in Volunteers".J Clin Anesth. 2012 Aug;24(5):385-91.
3 Taenzer, Andreas H.; Pyke, Joshua B.; McGrath, Susan P.; Blike, George T. "Impact of Pulse Oximetry Surveillance on Rescue Events and Intensive Care Unit Transfers: A Before-and-After Concurrence Study." Anesthesiology, February 2010, Vol. 112, Issue 2. Available online here.
4 Durbin, et al. Critical Care Medicine. 2002 Aug.;30(8): 1735 to 1740.

About Douglasville Nursing and Rehabilitation Center
Douglasville Nursing and Rehabilitation Center, LLC, located in Douglasville, Georgia, proudly serves our community's long term care and rehabilitation needs. We are committed to providing loving excellence in senior care and you can be assured that your loved ones will be in good hands -- each receiving individual and specialized care to meet their health care needs from our compassionate and clinically trained professionals. Douglasville Nursing and Rehabilitation Center, LLC is both Medicare and Medicaid certified, and participates in several managed care plans including BlueCross BlueShield, United Healthcare, Humana, and Coventry. Visit www.douglasvillerehabcenter.com

About Masimo
Masimo ( NASDAQ : MASI ) is the global leader in innovative noninvasive monitoring technologies that significantly improve patient care -- helping solve "unsolvable" problems. In 1995, the company debuted Measure-Through Motion and Low Perfusion pulse oximetry, known as Masimo SET®, which virtually eliminated false alarms and increased pulse oximetry's ability to help clinicians detect life-threatening events. More than 100 independent and objective studies have shown that Masimo SET® outperforms other pulse oximetry technologies, even under the most challenging clinical conditions, including patient motion and low peripheral perfusion. In 2005, Masimo introduced rainbow ® Pulse CO-Oximetry™ technology, allowing noninvasive and continuous monitoring of blood constituents that previously required invasive procedures; total hemoglobin (SpHb®), oxygen content (SpOC), carboxyhemoglobin (SpCO®), methemoglobin (SpMet®), PVI®, and perfusion index (PI), in addition to measure-through motion SpO2, and pulse rate. In 2008, Masimo introduced Patient SafetyNet™, a remote monitoring and wireless clinician notification system designed to help hospitals avoid preventable deaths and injuries associated with failure to rescue events. In 2009, Masimo introduced rainbow® Acoustic Monitoring, the first-ever commercially available noninvasive and continuous monitoring of acoustic respiration rate (RRa™). Masimo SET® and Masimo rainbow® technologies also can be found in over 100 multiparameter patient monitors from over 50 medical device manufacturers around the world. Founded in 1989, Masimo has the mission of "Improving Patient Outcome and Reducing Cost of Care... by Taking Noninvasive Monitoring to New Sites and Applications®." Additional information about Masimo and its products may be found at www.masimo.com.

Forward Looking Statements
This press release includes forward-looking statements as defined in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, in connection with the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations about future events affecting us and are subject to risks and uncertainties, all of which are difficult to predict and many of which are beyond our control and could cause our actual results to differ materially and adversely from those expressed in our forward-looking statements as a result of various risk factors, including, but not limited to: risks related to our assumptions that all Douglasville Nursing and Rehabilitation Center patients will be cared for using Masimo Patient SafetyNet; risks related to our belief Patient SafetyNet can help keep patients safer by noninvasively, continuously measuring and tracking their underlying physiological condition to avoid preventable deaths and injuries associated with failure to rescue events, and risks related to the system's ability to significantly decrease traumatic critical events and costly ICU transfers to help improve patient outcomes and reduce costs; risks related to our believe Masimo SET virtually eliminates false alarms and increases a clinician's ability to detect life-threatening events; as well as other factors discussed in the "Risk Factors" section of our most recent reports filed with the Securities and Exchange Commission ("SEC"), which may be obtained for free at the SEC's website at www.sec.gov. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. All forward-looking statements included in this press release are expressly qualified in their entirety by the foregoing cautionary statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of today's date. We do not undertake any obligation to update, amend or clarify these forward-looking statements or the "Risk Factors" contained in our most recent reports filed with the SEC, whether as a result of new information, future events or otherwise, except as may be required under the applicable securities laws.

Masimo, SET, Signal Extraction Technology, Improving Patient Outcome and Reducing Cost of Care... by Taking Noninvasive Monitoring to New Sites and Applications, rainbow, SpHb, SpOC, SpCO, SpMet, PVI, rainbow Acoustic Monitoring, RRa, Radical-7, Rad-87, Rad-57,Rad-8, Rad-5,Pulse CO-Oximetry, Pulse CO-Oximeter, Adaptive Threshold Alarm, and SedLine are trademarks or registered trademarks of Masimo Corporation. The use of the trademarks Patient SafetyNet and PSN is under license from University HealthSystem Consortium.