The Dow Chemical Co. (DOW) has introduced RHOPLEX Deck and Concrete Restoration (:DCR) Binders for restoration coatings at the ongoing 2014 American Coatings Show (ACS.V) being held at Georgia World Congress Center in Atlanta, GA. This binder helps existing wooden decks and concrete porches at outdoor gathering places revive their look and remodel them back to their earlier attractive appearance that has been ravaged by harsh winter weather.
Instead of spending thousands of dollars on repairing and replacing damaged decks or porches, one can use RHOPLEX DCR binders that resist dirt and staining, and have flexibility and resistance to cracking.
RHOPLEX DCR binders, which do not include alkylphenol ethoxylate (APEOF) surfactant in its composition, are developed and tested by Dow Coating Materials scientists. These binders are exposed to the elements over coated, well-weathered wood and concrete substrates at the Dow Exposure Station in Spring House, PA.
RHOPLEX DCR-317 and RHOPLEX DCR-113 binders build on the signature durability of RHOPLEX 100% Acrylic Binder Technology, and are tailor-made binders specially designed to meet the unique needs of deck and concrete restoration coatings in this rapidly growing market segment.
Another chemical company Celanese Corp. (CE) has also launched, at the ACS, a set of new emulsion products namely, EcoVAE 450, Avicor 385 and Avicor 390 for architectural paints. The company is also exhibiting at the show, its varied product line for the coatings and adhesives industries including solvents, vinyl acetate monomer, ethylene vinyl acetate (:EVA) polymers and emulsions.
The newly launched set of emulsion products provides solutions to many of the industry’s issues including low-volatile organic compounds (VOC) primers, stain resistance and broad formulation latitude.
Dow Chemical currently carries a Zacks Rank #3 (Hold).