Is this the beginning of the next leg up in this historic bull market? Or the end after a four and a half year, 125% run-up? Or could this instead be the start of a long sideways move as the market consolidates recent gains and waits for clearer signals from both the economy and the Fed?
I'm sure these questions are asked by millions of people right now.
And while it would be great to know what THE answer is, it may not be all that necessary to make money in the market, especially if you're an options investor.
Know Your Options
Not all stocks are created equal. Regardless of the overall direction of the market, some stocks will go up, some will go down, and some will just go sideways.
And that's perfectly alright.
With options, you can take advantage of all of these scenarios.
Buying Calls and Buying Puts
Buying calls and buying puts is one of the most common ways investors trade options.
If you believe the price of a stock will go up, you can buy a call option on it and make money as it goes higher. If you believe the price of a stock will go down, you can buy a put option on it and make money as the price goes lower.
Buying options provides great benefits too, such as increased leverage and limited risk.
For instance, buying $100 shares of a $90 stock would require a $9,000 investment.
But instead, you might be able to buy a $90 call option for 8.00 (which means $8 x 100 shares or $800). That's a significantly smaller investment with a guaranteed limited risk.
If for example the price of the stock fell $20 to now $70 a share, your stock investment would have lost $2,000.
However, at expiration, the maximum you could lose on your option investment would be $800 (plus your commission and fees).
The option gives you great upside as well.
A $20 move up in the stock price to $110 would mean a $2,000 increase in your stock investment.
However, at expiration, that $90 call option would be $20 'in-the-money' and be worth $2,000.
$2,000 less your $800 premium is a $1,200 profit or 150% gain.
The $2,000 gain on your $9,000 investment represents just a 22% gain.
A put option works the same way except you're profiting if the market goes down. And buying puts is a great alternative to short-selling.
It shouldn't really matter. Despite 17 double-digit gains during bullish July alone, a unique Zacks investment approach also turns corrections into substantial and consistent profit opportunities.
Even more remarkably, it can accomplish this at less risk than with ordinary stock purchases. This is how the pros do it . . .
Covered Call Writing
Covered call writing is an excellent strategy to use in both up, down and sideways markets.
This is a strategy used to reduce risk and generate income.
In fact, you can even execute a strategy like this in many retirement accounts.
Writing an option is different than buying an option in that you're collecting premium instead of purchasing it.
For example: let's say you have 100 shares of a stock at $110. For every dollar that stock goes up or down, your investment will increase or decrease by $100.
Now let's say you wrote a $125 call option at 6.50. You stand to collect $650.
With me so far?
If that stock were to go down $6.50 to $103.50, between when you wrote the option and expiration, you've just offset $650 worth of your downside risk.
Because while the stock went down, the premium you collected on the option offset it.
If you're worried about downside risk in your stocks, this is a great way to hedge your investment and potentially make money at the same time.
Now let's say your stock stays flat. It doesn't go up or down. Just stays where it is. You haven't made anything or lost anything on that stock. But at expiration, that call option you wrote would have made $650 even though the stock didn't budge.
If the market enters into a period of sideways action, this is a great way to generate returns if your stocks are stuck in a sideways pattern as well.
Now let's say your stock goes up instead. It rallies all the way up to your strike price of $125. That's even better. You've just made $15 on your stock or $1,500. And at expiration, that call you wrote will expire and you'll pocket $650. Your grand total is now a $21.50 gain or $2,150 on a $15 move.
Even if the market goes up, you can profit on the stock movement and the options income.
Put Option Writing
Another great option strategy is put option writing.
Writing puts lets you collect premiums like writing the calls did. But you can potentially get into a stock you'd like to own at a much cheaper price and get paid in the meantime while you wait.
When you write a put option, you're essentially agreeing to buy that stock at that lower price, if it ever gets to that level. And you'll get paid a premium to do that.
The benefits to this are: if you write an out-of-the-money option on a stock you wouldn't mind owning if it went down, you might just get the chance to own it at a cheaper price than it's currently trading at. If, however, it never gets to that level, you made money by writing the option.
For example, if there's a stock you'd like to own, but at a cheaper price, you might decide to write a put option on it. Let's say the stock was at $110 and you wrote the $95 put option for a premium of 6.00 or $600.
If the stock never goes down to $95 by the option's expiration, you won't get to buy the stock at $95, but you'll have profited $600 for your wait.
Now let's say it does go down to $95 this time. If it does, the option could be exercised and you'd own that stock at $95 a share. But you win again because you now have the stock at the price you wanted and you still made $600 on the option.
Put option writing is a great way to collect premiums and generate income while you wait to buy stocks you like at a cheaper price.
Of course, you don't have to want to own the stock to use this strategy. If you have a belief that a certain stock simply won't go down below a certain price, writing a put option is one way to make money.
Where Do You Start?
These are just some of the ways to make money no matter where the market heads. And you don't always have to wait for the next bull market to make money. A down or sideways market can be just as profitable.
Want to take advantage of these and other profit opportunities? I invite you to look at our Zacks Options Trader. It takes the guesswork out of options trading by doing all the research for you and presenting it in plain language with easy-to-understand signals.
Whether you're new to options trading or a seasoned pro -- we'll walk you through each trade step-by-step as we present our unique perspective on some of the most popular options strategies, as well as others that some people may never have even heard about.
This portfolio has been extremely productive. During bullish July alone, we closed out 17 double-digit gains and already added three more in August. What happens when a market correction hits? We take advantage of yet another profit opportunity.
Thanks and good trading.
Vice President, Zacks Investment Research
Kevin Matras is our world-class research expert who has developed more than 30 market-beating strategies using the Zacks Rank. He also directs our service that combines the Zacks Rank with the best options strategies for today's uncertain market, Zacks Options Trader.
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