By Christiana Sciaudone
Investing.com -- DraftKings (NASDAQ:DKNG) bagged another deal, pushing shares up 3% on Thursday.
The sports betting app and the Philadelphia Eagles announced a multi-year deal making DraftKings the "Official Daily Fantasy Sports Partner and Official Sports Betting Partner of the Philadelphia Eagles."
DraftKings will receive exclusive naming rights to Lincoln Financial Field’s field club, a premium lounge which will be called “The DraftKings Field Club.” DraftKings’ branding will also be integrated throughout a number of the Eagles’ social media channels and digital assets, including practice livestreams, in-game branding, videoboards and signage at Lincoln Financial Field.
DraftKings has been all over the news in recent months.
The company is also the fantasy operator for the Colorado Rockies, the New York Giants and the Chicago Cubs, all of which were announced in September, along with a deal with ESPN to become a co-exclusive sportsbook link-out provider and exclusive daily fantasy sports provider of the media giant, alongside Caesars (NASDAQ:CZR). Finally, basketball legend Michael Jordan became a special advisor to the board on Sept. 2.
The news comes as Caesars Entertainment is buying the British bookmaker William Hill for $3.7 billion with an eye on the online sports betting market. Caesars said it is interested in the company’s U.S. assets, and indicated it would sell off William Hill’s assets in the United Kingdom and other countries, Bloomberg reported.