U.S. markets open in 1 hour 19 minutes
  • S&P Futures

    3,789.00
    +26.75 (+0.71%)
     
  • Dow Futures

    30,926.00
    +206.00 (+0.67%)
     
  • Nasdaq Futures

    12,902.75
    +100.50 (+0.79%)
     
  • Russell 2000 Futures

    2,146.20
    +25.40 (+1.20%)
     
  • Crude Oil

    52.45
    +0.09 (+0.17%)
     
  • Gold

    1,837.10
    +7.20 (+0.39%)
     
  • Silver

    25.26
    +0.39 (+1.58%)
     
  • EUR/USD

    1.2136
    +0.0053 (+0.44%)
     
  • 10-Yr Bond

    1.0970
    0.0000 (0.00%)
     
  • Vix

    22.91
    -0.34 (-1.46%)
     
  • GBP/USD

    1.3613
    +0.0026 (+0.19%)
     
  • USD/JPY

    104.0080
    +0.3210 (+0.31%)
     
  • BTC-USD

    36,919.20
    +477.46 (+1.31%)
     
  • CMC Crypto 200

    731.19
    -3.95 (-0.54%)
     
  • FTSE 100

    6,727.71
    +7.06 (+0.11%)
     
  • Nikkei 225

    28,633.46
    +391.25 (+1.39%)
     

Here’s how dramatic BlackBerry’s fall has actually been

Jeff Dunn

BlackBerry is done making phones. The Canadian telecoms company this week announced that it will no longer manufacture its own handset hardware, and will instead outsource that production to third-party partners. This doesn’t mean that BlackBerry phones will no longer exist — the firm had already started this process with this year’s DTEK50 — but the news caps a tremendous decline for what was once the world’s biggest smartphone maker.

This chart from Statista should put things into perspective. As recently as 2011, BlackBerry had shipped more than 50 million devices; so far this year, it’s sold just about 4 million units. Since 2009, its market share has fallen from 20% to 0.1%.

The causes of BlackBerry’s fall are well-documented — the iPhone came along, smartphones became the norm, and the old giant was too slow to adapt. Though it’ll always be a pillar of the mobile phone’s history, it’ll also stand as a warning: If you aren’t willing to change, the world will simply pass you by.

blackberry rise and fall chart
blackberry rise and fall chart

(Statista)

NOW WATCH: This monster floor cleaner is incredibly satisfying to watch



More From Business Insider