NEW YORK, May 8, 2017 /PRNewswire/ -- Dreyfus, BNY Mellon Investment Management's U.S. investment management company, announces the appointment of Paula Kelley to the newly created role of Chief Marketing Officer, effective immediately.
Kelley will lead marketing for Dreyfus' North American channels, which includes its Intermediary, Cash Investment Strategies, Institutional and Dreyfus Direct businesses. She will help drive business growth by building marketing and digital capabilities, as well as a robust brand strategy to engage and deepen relationships with clients.
"Paula's impressive background in multi-channel and digital marketing will help further Dreyfus' mission in providing the investment solutions and advice that our clients seek," said Mark Santero, CEO, Dreyfus. "We are delighted to have Paula join the Dreyfus team where she will be instrumental in developing integrated marketing programs to deepen the Dreyfus experience for our clients, whether they are advisors, individual investors or institutions."
"I am excited to be joining Dreyfus during a pivotal time in the firm's development, as the needs and challenges of investors evolve," said Kelley. "Dreyfus has a tremendous heritage and I am eager to work with clients and our talented investment professionals to continue to differentiate our industry value proposition."
Kelley previously spent 12 years at Citi, recently serving as Managing Director, Head of New Product Development and Customer Solutions for Citi Cards. Prior to joining Citi, she spent 10 years at Deloitte Consulting as a Partner. Kelley earned her B.A., Economics and French, from Wellesley College and her M.B.A. from the Fuqua School of Business, Duke University.
Established in 1951, Dreyfus is one of the nation's leading investment management companies, currently managing approximately $300 billion in mutual funds and separately managed accounts (as of March 31, 2017). As part of BNY Mellon Investment Management, Dreyfus provides clients with access to BNY Mellon's global network of world-class asset managers, delivering powerful investment insight and strategies, including equity, fixed income and money market mutual funds, separately managed accounts, retirement and cash management strategies and asset allocation solutions.
Dreyfus has four principal businesses, each providing a unique set of products and services to a diverse range of customer segments. These businesses are:
- the Intermediary business, which distributes Dreyfus' funds through broker-dealers;
- the Institutional Investor business, which distributes investment solutions from select BNY Mellon investment boutiques to institutional investors;
- the Cash Investment Strategies division, one of the industry's leading institutional managers of money market strategies;
- and Dreyfus Direct, a direct-to-consumer business which enables clients to enjoy the convenience, safety, and financial benefits of having their pay, Social Security, pension check or tax refund directly deposited into their BNY Mellon/Dreyfus mutual fund account.
About BNY Mellon Investment Management
BNY Mellon Investment Management is one of the world's leading investment management organizations and one of the top U.S. wealth managers, with $1.7 trillion in assets under management as of March 31, 2017. It encompasses BNY Mellon's affiliated investment management firms, wealth management services and global distribution companies. More information can be found at www.bnymellon.com.
About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of March 31, 2017, BNY Mellon had $30.6 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.
All information is sourced as BNY Mellon as of 5/8/17. This press release is qualified for issuance in the US and is for information purposes only. It does not constitute an offer or solicitation of securities or investment services or an endorsement thereof in any jurisdiction or in any circumstance in which such offer or solicitation is unlawful or not authorized. This press release is issued by BNY Mellon Investment Management (US) to members of the financial press and media and the information contained herein should not be construed as investment advice. Past performance is not a guide to future performance. The value of investments and the income from them is not guaranteed and can fall as well as rise due to stock market and currency movements. When you sell your investment you may get back less than you originally invested.
The Dreyfus Corporation and MBSC Securities Corporation are companies of The Bank of New York Mellon Corporation. MBSC Securities Corporation, distributor, 225 Liberty Street, 19th Fl., New York, NY 10281.
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